YouTube is truly a revolutionary platform that has allowed countless people to create a name and a brand for themselves. Whether your passion is medicine or makeup, there’s room for everyone on YouTube. If you’d like to find success within this platform, you’ll have to define what success looks like for you. Some people use YouTube in order to build a following so that when they sell a book, they have people who are ready to buy it. There are other people who use YouTube in order to share their message on a specific subject matter like veganism. As a result, they don’t really care about selling a product. They care more about the views and sharing the information. Also, there is a built-in system for advertising within the platform. When you run ads on your videos, this generates revenue. Because of the advertising system, there are tons of people who have used YouTube in order to earn full-time or part-time incomes. Knowing all of these nuances is important so that you can define success on your terms with this platform. However, in order to achieve the success you desire, there are a few universal strategies that you’ll need to instill in your process and journey on YouTube.
Video Presentation
With the technology increasing on a consistent basis, there really is no reason why the average person can’t produce quality videos on YouTube. Most people have access to a smartphone. Smartphone cameras are often better than many of the regular cameras you can buy in the store. Knowing this, you can purchase a simple phone tripod or set your phone up on a platform to record yourself. It’s best to use natural light or a ring light in order to get the best visual quality. If you are planning to speak or share information, always make sure that you speak clearly and enunciate your words. Project your speaking voice to make sure the volume is loud enough. If you are naturally a soft-spoken person, consider purchasing or renting a lapel mic that you can attach to you and your phone. During the post-production process, you can edit and make sure the videos match up with the audio components. However, always recognize that presentation matters. If you have a DSLR camera that you can use, that’s awesome. If you don’t, you can always build up to that. Plenty of famous YouTube personalities use their phones to capture their content. Start with what you have and progress from there.
Keywords & Titles
Do thorough research in order to find out the best keywords to use based on the content you’re producing. You have the advantage when you’re producing content on YouTube because YouTube is already owned by Google. Google is the top website in the entire world. This means that everyone is going to Google first in order to do various searches. So when you use specific keywords that will drive views to your page, you will increase the chances of gaining organic traction and views. Not only will you want to make sure you create keywords that will work for your content, but you’ll want to work those keywords into the various areas where you can populate information. This means you need to make sure your keywords are in the title, description box, and within the backend. YouTube tends to allow you to insert multiple keywords within the backend. This is a good thing because you never know what will really spark with people and the algorithms. Using multiple keywords will help you in gaining an advantage of spreading your net wider.
Sharing Content
You don’t want to stop at creating and uploading the videos. Instead, you’ll want to take it a step further and share the content with those in your network. If you’re on Facebook, share the videos on Facebook. If you’re on Instagram, you need to do the same and put the link in the description box. If you are not on social media at all, utilize your email contacts to share your content with other people. If you truly believe in what you’re creating, you have to share it. It might feel uncomfortable at first. You might have to remind yourself of why you started. You might have to motivate yourself in order to get the courage to move forward. In addition to getting more info here, you can do a daily practice of encouraging yourself to be bold enough to share your message with the world.
Consistency
Take a look at your schedule. Be really realistic and honest with yourself about how often you can produce content. If you can only produce videos once a week, this is totally fine. However, you’ll want to stick with that schedule. Don’t bite off more than you can chew. A great way to make sure that you get your videos completed is by creating them in batches. If you create all the videos for April at the end of March, you’ll be prepared to stay on schedule. Set aside one day to record your content. Set aside another day to edit the content. Then, you can set aside an additional day to upload and insert keywords. You can also schedule the content so that it goes out automatically on the specific day you want it to. When you develop consistency and your followers know that you’ll produce a video every Monday at 12 noon, this helps you to build a rapport of reliability that people trust and love.
