Search Engine Optimization is a very important part of any modern business. Without it, it’s next to impossible for search engines to index your site or social media profiles so that you show up when a potential customer types in the right keywords. But working on SEO can be time-consuming and stressful. That’s where SEO resellers come in.

SEO resellers are a great asset for growing businesses to have in their toolbox. These companies can really take the stress off of a businesses shoulders by handling a large and integral part of modern business ownership for you.

That said, it’s important to do your own research before you commit to working with a specific company or going with a specific SEO reseller plan. SEO reseller plans vary widely in scope, even between white label and private label SEO, so it can take some trial and error to find the one that’s best for you and your company.

But first, we should probably define a couple of terms. What is white label SEO anyway?

What is White Label SEO


The term ‘white label SEO’ is used when an agency outsources the fulfillment of their search engine optimization to another vendor. This gives digital marketing agencies the option of selling pre-made SEO bundles and packages, usually on a month-to-month basis. Similarly, private label SEO is packaged to a reseller’s specifications.

White label SEO is a big world, so here are a few ways you can help make sure you choose the right company and plan for your business. Click here for more detail

How to Select a Great Partner

1. Read online reviews of companies you’re looking to work with


Read any reputable review you can get your hands on. Working with a white label SEO firm is a large decision, so you’ll want to have all the information you can before you make a choice. You should be sure that a white label SEO company has good or at least mostly good reviews before you consider working with them.

Once you have the company chosen, you can look into reviews for specific plans they offer and factor that into your decision-making process.

2. Make sure they, themselves, have strong SEO


White labeling SEO is a detail-oriented business. A white labeled SEO company should have good, strong SEO themselves as a kind of preview of what they can do. While this may not be a complete deal-breaker, it is something you should take into consideration when looking for companies to contract with. In the end, if the site isn’t well-optimized, they may not be the best company to work with.

3. Have video calls to assess communication


Video calls are a great way to make sure everyone is on the same page, especially in a white label SEO program. According to Safari Digital, white label SEO programs depend in large part on the communication flow between the teams.

A video call or two early on in the process will help you get a handle on how well you communicate with the company and how easy they are to understand. This will also give you a feeling for how well they understand your business and SEO needs.

4. Review KPIs (task due-dates, turnaround times, customer satisfaction scores, ranking tracking)


When looking for an SEO reseller program, be sure to collect all the information you reasonably can on your prospective plans and companies. Most SEO reseller programs keep useful data on their turnaround times, customer satisfaction scores, etc. Being detail-oriented now just might save you a lot of hassle and headaches later on down the line.

5. Understand their SEO approach — Does it fit with yours?


White and private label SEO programs can vary widely, so it’s important to understand their overall SEO approach and whether it will fit with yours before you commit to working with them.

Certain options may be a great fit for a company larger or smaller than yours, but would fail to meet your needs when you really look at the numbers. In short, always do your own research into what you actually need before you settle on a white label or private label SEO program.

6. Review their technology — White label dashboard? Automated reports? Automated emails?


A white label SEO dashboard can be a life-saver when it comes to following reports and engagement from search engines and potential customers. Always make sure to review the tech your preferred company is using and see if it will be a good fit for how you and your company process data.


So there you have it — a short run-down on how to select a great partner when looking into white label SEO for your business. As always, it’s important to do your own research and collect as much info as you reasonably can from a variety of sources before you make your final decision. Choosing the right SEO company now can really help give your business a boost over your competitors in the long-run.

There are many factors that go into deciding whether to use a white label or private label SEO firm, not to mention how many variables should be weighed before committing to any specific plan. That said, it’s entirely possible to make a well-thought-out and informed decision as long as you pay careful attention to where your business currently is, where you’re aiming to be, and what your overall SEO strategy is. It’s best to choose a company that understands and works well within your established SEO strategy.

This way, you’ll avoid butting heads over simple directional decisions. It will also make overall communication easier between the firm and your team. In the end, it’s down to you and your business to make the best and most informed choices you can with regard to your SEO strategy. SEO firms can be a great asset to a business, but only if they’re employed in the right capacity.