Almost every company in the world engages in some type of email marketing. It has been around for a lot of years, however, with the development of multi-channel marketing, it is still not surpassed in its effectiveness. You might be wondering, why is this? Well, each person has at least one email account.

This is a fact since you cannot create any social media account without one. Hence, even though nobody seems to correspond by email anymore, the fact that it is something that we deal with daily for account management, updates, and other things makes it quite useful.

This is where email marketing starts. It is a great way to retain your loyal clients and reach potential ones by simply keeping in touch on a regular basis via email. In the text below, you will be able to read the importance of email marketing. Let’s take a look at the list:

1. It Will Help You Keep in Contact With Your Core Customers and Audience


Email marketing will allow you to keep in touch with your potential clients and existing customers and it will also keep them informed about new promotions, service, or products, as well as with your business. Also, most people on your email list have already done some business with your company in the past, so they probably have some interest in your company already.

2. You Can Reach Customers in Real-Time Since People Open their Email on the Mobile Phones

People might forget their jacket or hat at home, but they do not forget their phones. Once they get an email, it is likely that they will open it on their phones right away. Plus, a well-designed email is proven to convert very well on smartphones.

3. Emails Are More Personal and Engaging than Other Internet Messages


It is almost impossible to comprehend that email has been around for almost 40 years. People tend to respond to the emails they get in some way or another and there is a big chance for you if you are looking for new subscribers or customers. Go here and learn more about email marketing.

4. It is Really Affordable

Even though a lot of people consider social media to be the cheapest marketing strategy out there, it is actually not true. For example, marketing on Facebook is quite expensive, especially if your company is on a tight budget. But, with email marketing, the cost-per-conversion costs only pennies on the dollar, of course, depending on your marketing strategy. However, overall, it is one of the cheapest ways to reach people in a short period of time and more importantly, your list will keep growing.


These benefits are only a few of the main reasons why you need to use email marketing as one of the most important online marketing strategies. Of course, there is a place for social media, YouTube, Google, blogs, and articles, but you should never underestimate the incredible power of email marketing.