We are living in a world where you can sell everything through digital marketing and social media. Since everything happens online these days, people have been looking for new ways or improve old forms of marketing to expand their business further.

But according to research conducted by the Radical Group, more than 210 million emails are being sent every day! That’s including the emails that arrive in your spam folder, promotions folder, and social. Those are some staggering numbers to go by, so why would people ignore email marketing as a legitimate form of marketing?

In this writeup, we are going to tell you some of the reasons why you should invest in email marketing.


1. It has the largest reach

While Facebook might have the most significant number of registered accounts, almost 2 billion active users, the numbers are nowhere near the number of people that have email addresses. Currently, more than 5.3 billion people using Gmail, Hotmail, and Yahoo mail, making it a service with the broadest and largest reach on the planet. Email marketing is a very viable option since you can tap into groups of people who are not registered on social media.

2. Emails Deliver Messages

According to Blue Mail Media, at least 90% of emails end up delivered to the intended person’s inbox. Due to the rise of technology, emails (much like social media) can be accessed whenever, wherever. Since we have the luxury option of checking our emails from the clutch of our phones, we can access our inbox on the go, and while at home. With the latest algorithm changes to Facebook, Instagram and Twitter, posts on these services are becoming harder and harder to reach lots of people and to do that you have to pay the big bucks. Email, on the other hand, is direct and gets the message delivered in no time.


3. They Offer the Best ROI

According to some statistics, for every dollar spent on email marketing, you get $40 in return. To put it into perspective, it is 4,000% ROI which is by far the most significant ROI we’ve seen. It would seem that email marketing is, in fact, a very viable option to market your business, service, or product. There are email marketing platforms that can help you with your email marketing through tools and strategies.

4. Email Will Never Die

Social media networks have lived and ultimately died off, remember Myspace? Myspace was so huge that it has over 1 billion INACTIVE users right now. Since more and more people have moved on to other social media networks such as Facebook, Instagram, and Twitter, Myspace has died off in a forgotten corner of the Internet.


But do you know the service that will never cease to exist? Yep, you guessed it right, its email. While email doesn’t change through time, it is still the same service that we’ve known it from before. But even without the need for constant changes, people use and need email. Email is an open platform, meaning anyone can use it whenever and wherever. And while Facebook, Instagram, and Twitter might die off one day, the email will never and that’s why you should use it as a way of marketing.

Written by: Emily Johnson