Many small businesses write the potential social media possesses too quickly. And in the end, many businesses come to rue their hasty decision. Of course, several methods exist to promote posts on Instagram, and you may have tried them already. But when your team doesn’t know how to use social media for small business effectively, the results will be meager.

If you don`t know the difference between Instagram and Facebook promotion, we also highly recommend you to read the awesome article before you continue your social media promotion journey. People spend more time on their phones nowadays, and most users are on social media apps all the time. Apart from being a great tool to interact with existing customers, social media provides a platform to attract new clients.

But you need a strategy if your social media campaign will yield any significant result. After setting a social media strategy, you need essential information on how to use it. And here’s the catch – there’s no one-size-fits-all social media strategy across platforms. That’s why this post looks at the best ways to use social media to boost your small business. Take note of everything this piece provides, and drive your business presence online without hassle.

Why Does Your Business Need a Strategy for Social Media?

Improved inbound marketing drive


In the early days of social media, businesses employed an approach to marketing that looked more like Frankenstein’s monster. But today, that’s all changed for the better.
Social media provides an essential chunk of businesses digital marketing strategy, regardless of company size.

Your business requires a strategy that can create engaging, leading content that ranks well on platforms and search engines. Most importantly, your business needs to share content that attracts customers more than once. Pinpointing an effective marketing drive depends on what platform you’re advertising on, making a strategy too important.

Segmenting content per platform


Social media platforms are unique, and a one-way posting and management scheme will surely fall flat. Content segmentation is an important part of any business’ social media drive. To put it plainly, content that drives traffic on Instagram may turn off potential customers on LinkedIn. An effective social media strategy adds color to your content management effort, giving teeth to your digital marketing campaign.

How to Use Social Media for Small Business

Determine your social media plan


Your social media plan determines how significant your business results will be. The plan has to clearly spell out the following in clear detail:

  • Your chosen platforms for posting content – every business may not need to be present on all social media channels
  • The preferred posting calendar for all your social media platforms – tailored posts are more engaging than haphazard campaigns
  • Competition research – monitoring your competition and tailoring your strategy to stay ahead is crucial to successful social media marketing
  • Pinpoint your content/audience
  • Having complete knowledge of the content you should post is one thing. A tricky part of a social media campaign for any business is locating a suitable target audience.
  • The trickiest part is ensuring your posted content engages your audience and leads to conversions. It is essential you max out the content-audience link, as it ensures your potential clients become return buyers.

Initiate regular audits


Digital marketing is dynamic, and social media is no different. There’s a big chance that what converted hundreds of customers last year may fall flat this year. What’s the only way to stop that? Audits – regular, forensic-style audits.

You need to assess if your content pool works in converting clients and if you’re on the right platform. Assessing these two parameters ensures your social media campaign remains functional in boosting your business presence.

Create and sustain brand – customer relationships

A strong relationship with your customers ensures your business stays afloat and prosperous. You can easily maintain ongoing sales with your current crop and build trust going forward. And if you can maintain a good relationship with your customers, you get devout brand ambassadors for free. With such exposure, your brand is exposed across social algorithms, ensuring your sustained rise.

Even if creating and sustaining a strong brand – customer relationship sounds so sweet, it’s not all rosy in the beginning. You need to employ a series of steps to ensure your small business maintains a loyal following by:

Connecting your brand with influencers and entrepreneurs


As a small business, it may be difficult or impossible to afford influencers with millions of followers. But if your social media strategy is to work, you may not need a big-time influencer to begin with. Start your social media campaign with micro and nano-influencers with a few thousand followers.

Monitoring your audiences’ interests


Most people access social media to post videos, photos, or other content. Others visit social media to get news updates, connect with friends, or just pass time. If you cannot keep your audiences’ interests in mind, your social media strategy may fail. Manually monitoring all your social media platforms at the same time for what interests your audience is challenging. However, social listening tools can help you gather valuable info to boost your content creation and management strategy.

Other ways to engage and retain customers

  • Using Facebook Groups and other community tools on other platforms
  • Sponsoring contests and brand tags
  • Employing inbuilt interactive tools like polls and Stories to retain your presence

Top 6 Social Media Platforms to Boost Your Brand Presence Online


These six platforms have dynamic features that can help small businesses boost their online presence:

  1. Facebook
  2. LinkedIn
  3. Twitter
  4. Instagram
  5. YouTube
  6. Pinterest

Other platforms are available to help your small business grow a massive following. But these platforms have a wealth of built-in tools your small business will surely need to grow an organic presence online.


If you didn’t know how to use social media for small business, this post has provided everything you need. With the information provided above, creating and sustaining your business social media presence is comfortable. Make use of all this free information, and transform your business presence online in record time. Staying ahead of the competition will be easier, and you’ll be able to expand with relative ease.