A crucial component to successful event design is to produce a sincere and memorable connection with your target audience. Lively demonstrations supported by interactive and compelling digital technology is a creative way to engage event attendees with your brand’s story and culture.

In order to make an impact, utilizing on-site innovative digital technology trends secures intrigue from audience members and potential leads, and ultimately boosts your sales numbers at any event or trade show.

Consider the following three live digital media and technology trends and how they can help your brand stand out from the crowd at any event.

1: Establish Buzz with Social Media & Brand Ambassadors

It may be an understatement to say that social media is integral to generating fans and brand loyalists, and a key promotional tool to authenticating your brand’s image.     

At events, live tweeting and Instagram stories encourage people to check out your exhibition and with customized hashtags and compelling content, your brand’s awareness will expand greatly.

At Reveal Marketing Group, brand ambassadors play a critical role in effective social media strategy at events and trade shows.


Brand ambassadors are marketing professionals who promote your business and help you organize and manage your event or project.

They are effective social marketers, because of their experience in digital promotion and their connections to influencers and those in the marketing industry.

They can help you draw attention to your exhibition booth by reaching out to a broader audience you might not have access to on your own.

2: Draw attention with Contests & Games

At trade show and other event displays, attendees love to feel entertained, and with exciting contests with rewarding prizes, you can engage with your audience and effectively draw in a curious and enthusiastic crowd.

Add a digital photo booth to your exhibit with plenty of props. Task attendees the challenge to take the most creative photo, and encourage them to share their photos on social media using a customized hashtag for your brand, and have you and your team select the favorite photograph at the end of the day. The winner receives a gift card for your services or product.


This interactive contest is a fun way for participants to promote your brand through social media channels and strengthen your reach, while capturing attendees’ attention through experimental digital technology.

3: Create Convenience with a Cloud-Based POS

A cloud based POS allows you and your brand staff to operate on a portable till at events and trade shows, and provided there is connection to the internet, they also access customers’ data from any location.

With a cloud-based POS, you can leverage its functionality from any smartphone, tablet, or handheld device.

This allows you and your brand staff to interact with attendees anywhere within the vicinity of your booth, making it much more convenient to initiate and solidify sales.


Encouraging target audience participation through interactive technology and digital media helps increase your brand awareness and loyalty.

To get the most of out of your next event, keep these exhibition ideas in mind!