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According to various websites, a brand is the manufacturer’s trademark and a mark of having a high reputation amongst its customers. Of course, the whole concept of brands is much narrower than that of a company. For example, Google is a brand and Alphabet is the company. In this article, you will be able to read about some of the most powerful brands in the world.

Which brands are the most powerful?

Apple Inc. – $182.8 billion (industry: electronics; products: computers, tablets, mobile phones, audio players, etc.)

Apple is one of the most valuable and powerful brands in the world. The company’s logo is recognizable by most people, mostly because Apple is truly the most successful and powerful brands whose overall value is estimated to be around $182.8 billion. The company was created in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. The three of them started off by assembling home computers, but their greatest success happened in recent years when the company introduced its own line of smartphone and tablets. Today, they have a wide range of products from smartphones to smartwatches, tablets, and a lot more.

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Google – $132.1 billion (industry: Internet)

Google, the largest and most popular search network on the Internet is probably known by all people who have accessed the Internet. Hence, Google is one of the most expensive in the rankings. The value is estimated to be $132.2 billion, which makes it the second most valuable company after Apple Inc. The company was created in 1993 by Larry Page and Sergey Brin and they were focused on creating a search service that will process billions of searches daily. However that is not the only Google makes money. They also release mobile gadgets, software like Android and OS, and Internet services such as Gmail, Google Maps, YouTube, Google AdWords, and so on.

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Microsoft – $104.9 billion (industry: software development; products: Microsoft Office, Microsoft Windows, Xbox)

The famous company Microsoft Corporation was established in 1975 by Bill Gates, who is the world richest man today. During that time, Microsoft was a software developer that recommended using software that was packaged for home computers that would make the experience of the user intuitive and friendly. This software was a real breakthrough since it allowed users to get computer skills easily. Today, Microsoft is the leading company in the PC software market and it releases new Windows operating systems, set applications for Microsoft Office, and runs a number of other software products. Also, the company makes its own mobile phones, as well as video, audio, and office equipment.

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Facebook – $94.8 billion (industry: Internet; products: social network)

In February 2004, Facebook was created by Mark Zuckerberg. This social network is visited by 1.86 billion people every day and its value is estimated to be around $94.8 billion, which is a good indicator of how much it is popular. Facebook yearly profit is around $8 billion, mostly because of its online advertising system.

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Rolex – $4.6 billion (products: watches)

Rolex is the company that is the leader in making luxury watches. It created the first waterproof watch in the early 1900s. Rolex has a big presence in the sports world with endorsements in gold, tennis, yachting, and motorsports. The company produces more than 800.000 watches yearly and if you want to check out some, click here.

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These brands are amongst the most powerful today. And, if you think about it, we probably could not live without most of them.