Giving back is a core value for many companies. And how they do what they do makes a difference. Sure, donations are great. But those willing to go above and beyond make the world a better place by repaying kindness to those around them.

Yes, direct selling often involves building personal relationships and connections with customers and other members of the network, which can result in strong bonds and a sense of community.

Direct selling often requires building personal relationships and connections with customers, which can lead to a sense of community and strong bonds. This aspect of direct selling can be appealing to individuals who value building relationships and being part of a community.

The opportunity to build personal relationships and be part of a community is an attractive aspect of direct selling for individuals who place importance on these values. Direct selling can provide a platform for individuals to connect with others, work together towards common goals, and create a sense of community.

Direct selling provides opportunities for people to connect with others, collaborate towards common goals, and form a sense of community, which can be very fulfilling for those who prioritize these values.

The direct selling world naturally creates close connections in the lives of those they touch. With hundreds of these outstanding companies accomplishing great things in their communities, we’d like to showcase a few who are giving back in unique ways:

Mary Kay


The Mary Kay Ash Foundation dreams of “enriching the lives of women everywhere.” With a dedication to finding a cure for women-related cancers, they raise money for breakthrough cancer research and clinical trials.

This Foundation also has a deep passion to end gender-based violence against women and girls. Since 1996, they have given more than $92 million to women’s shelters, domestic violence service providers, cancer research programs, and much more.

Women around the world are living better lives thanks to Mary Kay. These contributions have helped improve the lives of women globally.



Scentsy strives to give back more than they take. The Scentsy Family Foundation makes the world a better place by “supporting children, strengthening families, and building vibrant communities.” Scentsy’s direct giving program has brought in more than $1.2 million to support over 150 charities.

And Scentsy’s unique Rock-a-Thon is exactly what it sounds like. This annual event brings 70 rocking chairs and committed volunteers together to rock for 12 hours. This unique fundraising event highlights Scentsy’s commitment to giving back to the community.

And over the years, this gathering has brought in more than $2.2 million for local nonprofit organizations. Yes, Scentsy really does rock!



The USANA Foundation plants seeds of hope both locally and worldwide. Founded on the belief that everyone should have access to quality nutrition, it partners with dozens of organizations across the globe to deliver food to those who need it most and build and support self-sustainable community gardens.

USANA’s efforts have led to over 70 million meals and $22 million dollars given in global aid. USANA’s Kids Eat program provides food-filled backpacks to at-risk youth in schools and organizations across Utah.

The Foundation’s exclusive Garden Tower initiative is a remarkably simple way to help families produce five to eight meals a week. Made from long-lasting, durable material, each tower can hold up to 120 plants and be harvested for many years. A Garden Tower costs only $20 to change lives.

Trades of Hope


Trades of Hope’s sustainable fair-trade direct-selling business model impacts women’s lives the world over. It partners with 13,000 female artisans in 16 developing nations who use locally sourced materials to create handmade jewelry, bags, home décor, accessories, and more.

This amazing company strives to “reach millions of women around the world in poverty, sexual exploitation, and slums who need a sustainable income to find hope for themselves and their families.” And the numbers say it all with more than 9,400 women enjoying full-time employment and over 3,900 working part-time.

The ripple effect has changed the lives of nearly 43,000 people in these artisan communities—including 14,500 who receive health aid and education covered for more than 16,500 children.



For 65 years, the Avon Foundation has donated over $1.1 billion dollars to over 50 markets worldwide. This force for good connects thought leaders and leads education programs to create positive outcomes for women’s health and well-being.

They focus on two primary programs: Breast Cancer Promise and End Violence Against Women. #NormalForMe drives the push for women to take action to know their bodies and the signs and risks of breast cancer. With more than $939 million donated to breast cancer causes, this program has educated 180 million people about the disease and funded breast health screening for over 16.4 million women.

In her lifetime, one in three women will experience physical or sexual violence. Avon’s aim is to encourage conversation, provide information, and improve support to ensure everyone knows the signs of abuse and how and where to get help.

Since 2004 they’ve given more than $80 million globally to this important cause. Some of the Avon Foundation’s most impactful partnerships include Feed the Children and Gyrl Wonder, an initiative to empower young women of color.

Direct Selling creates a culture of giving back. Its deep connection to a larger purpose attracts aspiring entrepreneurs who want to make a difference in the world.

Amazing companies in this industry are committed to donating money, time, energy, and resources to help those in need. Giving back is a great way to get to know your community and volunteering can make a difference you didn’t even know was possible.

This can attract entrepreneurs who are looking to make a difference and giving back through volunteering and donations can have a significant impact on the lives of others. By working together, individuals and companies can achieve greater results in supporting their communities and causes.

Small steps to support causes bigger than yourself can change someone’s life forever. Together, we can accomplish anything.