Trade shows are a crucial event for many types of businesses across numerous industries and fields. They provide different kinds of marketing, presentation, and branding opportunities for companies.
At these events, you can showcase your product or services, gain up-to-date info on industry trends, network with potential clients or business associates, and do many other activities beneficial to your business.
One of the most important aspects of making your company stand out at these events is having an exhibit booth. And while you could choose a generic design that has been used by dozens (or hundreds) of other companies, opting for custom trade show exhibits open up a world of unique branding and marketing opportunities. In addition to that, you can use specific designing and color schemes to draw extra attention to your booth.
In this article, we will delve deeper into the characteristics of quality, customized trade show booths, and how they can help grow your company, increase its visibility, and improve its bottom line.
Benefits of Custom Trade Booths
Customized exhibits offer a number of advantages over generic, pre-designed models. While other companies can leave their branding and presentation to a generic trade exhibit, you can enjoy the benefits of custom models:
Unique Brand Representation
Uniquely-designed exhibits offer businesses the opportunity to create a space that represents their company’s identity and properly presents their brand. From the overall layout to the individual graphics, color schemes, and signage, every detail can be customized to reflect the company’s personality and vision.
Enhanced Visibility
Exhibits are designed so that businesses can catch the eye of people at crowded trade events. You can only expect so much from pre-designed booths. To truly capture people’s attention and set yourself apart from competitors, you need a distinctive design with personalized features.
Flexibility and Adaptability
Custom booths also provide more flexibility when it comes to display size, layout, and usage. They can be designed for demonstrations, interactive displays, meeting spaces, or to accommodate and display products or other objects.
Long-term Investment
Customized trade exhibits are a long-term investment with a significant short and long-term ROI. In the immediate return, they prevent you from having to rent a new booth for every show. And the other benefits they offer in building and distinguishing your brand, thereby resulting in greater profits, are self-explanatory regarding the long-term return.
Considerations for Trade Show Exhibits
Before diving straight into the design process, there are a few other things that need to be considered and decided upon. Getting a custom trade show exhibit usually requires that the decision-makers in the business come together and discuss the following factors:
Budget
Establishing your budget is the first step in determining what you can afford, thereby determining what type of exhibit you can purchase. Knowing your budget helps you establish the scope of the project, the level of customization, what material will be used, and various other features. It is important to find the right balance between design elements and financial feasibility.
Objectives and Target Audience
Clearly, defining your company’s goals at trade shows is a huge part of creating the right custom booth. It should be designed with your audience’s needs and preferences in mind. Remember, you are building an exhibit with the goal of catching your audience’s attention in mind.
Space and Regulations
Every trade event venue has its own regulations concerning space limitations. It is suggested that you do your due diligence in regard to the various locations you will be using your exhibit and make sure that its dimensions are in compliance with all guidelines enforced by the event organizers or venue owners.
Design Process for Custom Trade Event Exhibits
The process of designing custom trade show exhibits involves a number of important steps, including:
Conceptualization
The first stage consists of brainstorming sessions where the key design elements that should be included in the exhibit are discussed. It is very important that the overall design concept aligns with your company’s marketing goals and brand image.
Collaboration with Professionals
The only way to maximize your value and get the most out of your exhibit is to have it designed and created by experienced, professional builders. They have the knowledge and technology to bring your concept to life.
Materials and Fabrication
Once your design has been completed, the next step is to choose the materials for the booth’s construction. For an investment of this importance, you want it to last as long as possible. Opt for high-quality materials that provide longevity and durability. After these final pre-fab details have been made, the craftspeople then build the exhibit with attention to detail and precision.
Graphics and Branding
Branding elements and graphics are also a significant part of custom trade show exhibits. Your company can work with experienced design experts to develop the perfect displays and visuals, incorporating images, logos, as well as messages directed toward your target audience.
Testing and Assembly
Before your debut at a trade show, it is an absolute must that you assemble the booth to test the components, as well as to make certain they all fit together correctly. By doing so, you will afford yourself the opportunity to make any adjustments or modifications, if necessary.
Once you have verified that the exhibit is designed correctly and constructed properly, simply disassemble it and it’s ready for storage or transportation to your next trade event!
Maximizing Your Business Presence with Custom Trade Show Exhibits
Custom exhibits offer a number of advantages for businesses looking to make a significant impact at trade shows. By designing a uniquely-tailored booth, you can engage with your target demographic, communicate your vision or brand message, and attract more overall attention to your company.
You also need to be aware that these projects take careful consideration. Additionally, they require budgeting and financial investment. Finally, and most importantly, they require consultation with design and building experts. Don’t leave the vision and representation of your company in the hands of unqualified design companies.
