Marketing your products and selling them to people through Instagram is Instagram eCommerce. You must already have seen a lot of sellers over there. Brands have their official selling pages where you will find their products and can buy them. Similarly, individual sellers also do business the same way.
But how to become a successful seller?
You have to create a business profile and start growing your followers. More followers mean that the seller has more people to target. Thus, you can promote your products. You can create ads and promote your products to people who do not follow you. This will not only create potential customers but will also increase your followers.
With more followers on your Instagram bucket, you’ll have more opportunities not just to sell your products but to also establish a more meaningful, long-term customer relationship. So, it’s also crucial to engage with your existing followers to encourage them to endorse your products to their family and friends on social media and by word of mouth. Hence, it pays off to learn how to get more Instagram followers at Mostly Blogging and any similar credible online resource.
Creating better ads
If you want to become successful at Instagram eCommerce, you need to create good ads. Better advertising means more leads. People go towards the things that attract them. For example, you can download pictures from other sellers and make changes to them to create your own. If it is difficult for you to make your marketing plan, you should take inspiration from others.
There are tools like Toolzu, they help you out to download pictures for free. All you have to do is go to www.toolzu.com/downloader/instagram/photo/, copy the link of the picture that you want to download and paste it into the provided box. After pasting the link, press the download button and you will have the downloaded file on your device. This will make things quite easier for you.
How to prepare beforehand
Although you will do things after creating your business profile but you still need to do certain things beforehand. Do not leave things for later and start preparing yourself now.
Here are some steps that you need to take.
1. Get your shop approval
Facebook and Instagram are owned by one company. Therefore, the same rules apply to both. Before Insta, Facebook had the biggest consumer market as it has the highest number of users.
So if you are planning to open your store on Insta, you have to follow these things;
Make sure that you comply with the provided rules. You can read them at “Community guidelines and Terms of Use”. In addition to this, there are other policies for events, groups, pages and advertisements.
Similarly, you will also find commerce and merchant agreements. Before opening your store, you need to go through them so that you do not go against the policies. Get yourself a verified domain.
If you have a website of your store, there must be a verified domain too. Although it is a separate thing from what occurs at social media selling accounts, but it is important too. If you want your followers to go to your website for shopping, you should connect it with your social media page.
However, if your domain is not verified, it would not appear on your page. Therefore, after pasting it on your page, you should also verify it to ensure its successful use.
Get yourself connected with the supported market. Not all countries support the Insta market. Therefore, you should look out for the market that supports business. It will allow you to make more benefits and make more potential customers. If not, you can operate your store from a country that supports Insta business. The list of these countries is available on the web, you can easily find them.
Ensure trustworthiness. Another important thing that you should do is to ensure that you have an official store that everyone trusts. There are a lot of pages that are selling their products. However, there is this one problem with these pages is that buyers are not sure of the things that they will get.
Your information should be accurate. All of your provided information should be accurate and authentic. In case of any failure to comply with the authenticity and accuracy, your followers will start doubting you. Thus, you will lose a lot of your followers and customers.
2. Setup your business account
After complying with the rules and regulations and getting to know all the things that you are supposed to do, you should make your business account.
If you already have an account and you have your followers and friends, no need to leave this. You can convert your user account into the business one.
- All you have to do is to go to “Settings” and you will see the option of “Switch to a Business account”.
- As you move forward, you will see the option of connecting yourself to Facebook. So if you are running your Facebook business already, you can connect it with your new business account.
- The last step is to provide your information. They will ask for the physical address of your store and also your email address and phone number too.
3. Make your product catalog
The next step that you have to do is to set up your catalog. There is a Catalog manager option on both Facebook and Instagram. You can add all the information related to your products.
For instance, include the dimensions, shape, functionalities or features, and benefits of the product you sell. Include as many photos of the product as possible in high-definition. You can set proper product expectations by providing the actual look of the product instead of the edited version for advertising purposes.
In addition to this, you can also use some of the eCommerce partners of Instagram. These partners include Wix and Shopify.
4. Send your account for review
Another thing that you need to do is to send your business account for review. You will see the option in “Settings”. Go there is search for “sign up for shopping”, do this and then you will see the option of “submit your account for review”.
Now you can only wait for the review to complete. If you are not sure whether your account is reviewed successfully or not, check the “shopping” tab.
5. Turn “shopping” on
After your review is completed, you will see the option “shopping”. If you do not see it, this means that your account is still under review. But if you can see it, it means that you are ready to go. Now you can open your store and do your business.
Once your store is up and running, you can promote it on your social media accounts and through your website. If you don’t have a website yet, you can create one or hire a professional web designer to do it for you. In this way, your website becomes your portfolio page, that can back up the information you provide about your store. Hence, increasing the credibility of your business.
Takeaway
Now you’re in the best position to conduct business with your Instagram eCommerce. By adding all the important shopping elements and making your store more appealing and functional, you can become a good eCommerce entrepreneur. Generate more sales and revenues by applying the tips and considering the things discussed above.
