If your company did not join one of the biggest social media platforms in the world, you have no idea how many marketing chances you are missing. Instagram was once viewed as a fun platform for children to have fun on, however, since its release, it has evolved to something else – it evolved into one of the most powerful and impactful social media platforms today.

If you are looking for an article that will feature the reasons why your business needs to join Instagram, you are in the right place. In the text below, you will learn what the top 5 reasons are for your business joining Instagram. Let’s take a closer look:

1. You Can Boost Your Brand Recognition and Visibility


This social media platform has over 1 billion active users monthly, hence, your brand might be able to take advantage of such exposure. Marketing works through your brand being visible and if it is not seen by the audience you are trying to target, you are not doing enough. By making frequent posts, you will be able to boost the number of brand mentions and you will certainly be able to get more followers.

2. Better and More Engagement

Any marketing tool today should be focused on engaging with customers. You might invest a lot of money into a marketing campaign, however, if there is little or no engagement, you will not meet your goals and your return-of-investment (ROP) will be low.

Instagram is proven to be the best at social engagement and it has 58 times more audience engagement than Facebook. According to the website, if you want to boost your ROI, as well as gain more followers, it is time to start using this platform.

3. Visual Marketing is The Best Marketing


Since there are various marketing strategies out there you might get confused and overwhelmed when it comes to making a decision. But, one of the best strategies out there is to use visual content and if you are not doing that, you are losing big time. Instagram is primarily a platform where you can post pictures, hence, with the right picture you can make your brand stand out from the crowd of the same Instagram profiles.

4. Search Engine Optimization or SEO for short

If you are a business owner, you must know that SEO is the core of every campaign. If you do not rank high on SERPs (search engine results page), you practically do not exist since your audience will not be able to find your company. Instagram also plays an important role in SEO since your audience will be able to find you there as well.

5. Easy and Cheap Marketing


Gaining new followers can be a bit difficult, however, you can have loads of fun with creating content. You and your team can all get involved in creating great photos and videos. You consumers will want to see authentic content and by telling them a nice story about your brand, you might be able to create a better impact on your audience.


The 5 reasons from this article will help you boost your brand visibility, generate more sales, as well as gain more Instagram followers. Hence, if your company is still not on Instagram, do not waste any more time and start creating your business profile today!