It is a crucial factor to measure to check the profitability status of a company. Many business owners do not know its importance and hence, neglect to calculate it. It is an amount that a company gets after deducting the expenses of the sold commodities. You can calculate the amount of earning profit from your revenue.

No indirect expenses are included in it, like marketing, accounting, etc. Calculating this aspect is necessary to track all the expenses by your business. You can directly measure the aspect with the help of a Let us explore more about this term and how you can improve your business strategies with this factor.

Formula to Measure the Gross Profit Margin


You have to subtract the costs of the sold commodities from the revenue to attain the Gross Profit. If you need to measure the percentage, then you have to divide the difference by the revenue.

Gross Profit = Revenue – Costs of Sold Commodities

Gross Profit Percentage = (Revenue – Costs of Sold Commodities) / Revenue

In this way, one can detect the profit amount, a company is earning by its existing business strategies. If your company is not making enough, then it is time to change your system and do the needful.

How Much Should Gross Profit Margin Be?

When you calculate this factor, you may get either high or low. Now, many people have a doubt which one is better: high or low. If you got higher margins, then it means that you have enough to invest in indirect expenses. You are earning more profit on sales and getting more income. On the other hand, if you are getting low margins, the tour company lacks enough income.

Due to less profit, you have to make new strategies to work differently. This aspect is necessary to measure to stay ahead of your competitors. It is easy to track the progress of your company. It is possible to direct your sales in such a way that you obtain more profits and income from your business.

Ideally, if we check the percentage of the aspect, then 5% is considered as low. On the other side, 10% is deemed average, and 20% is quite good for a company. You have to check what is yours and get prepared for the next step.

Advantages of Gross Profit Margin

  1. You can get plenty of information about your business. You can determine the cost efficiency, track business performance, and much more.
  2. It is easy to make pricing strategies if you know about your operations and gross profit margin.
  3. A business owner can compare his company with others and make strategies to stay ahead of his competitors.
  4. It is possible to get a chance to improve the products and services of the company. This factor will help in improving business strategies by identifying areas with the scope of improvement.

Disadvantages of Gross Profit Margin

  1. It does not involve all the indirect costs like taxes, accounting, etc.
  2. It is quite difficult to set benchmarks and compare your company’s performance with others. There is a lot of requirement for improvements and efforts to improve any business.
  3. With the gross profit margin’s help, we can only calculate the profitability but not the company’s underlying activities.
  4. It is crucial to combine this factor with others to calculate business performance more accurately.

What Types of Businesses Have Highest Gross Profit Margin?


Most of the service-based businesses have huge margins. You might be wondering how this thing is possible. There is no cost of manufacturing, and hence, it helps in increasing profitability. But it does not mean that the companies that produce products are at a loss. Profitability also depends on the size and volume of your business. It is possible to get more profit if you have a large business.

Ways to Improve the Gross Profit Margin

It is necessary to calculate this business aspect and improve the percentage to improvise your company’s progress. You can do the listed things to improve your company’s growth.

  1. Raise Your Prices: There is a big fear of losing customers, and it is fine to have that fear. But if you need to raise profitability, it is necessary to increase your products and services’ prices. But make sure that it should be perfect and acceptable for your customers. The sudden hike in the price may shock them, but your quality must stick them with your company. You have to play smartly and increase the cost carefully.
  2. Reducing the COGS: Sometimes, you need to decrease the commodity price whenever you need to increase the sales. Many customers buy products whenever they get any deal at a satisfactory price. Therefore, it is better to reduce COGS.
  3. Sales Analysis: There are many ways of revenues of a company through different products and services. You need to calculate the margin for every revenue. If you want to improve the margin, then you have to sell more items.
  4. Introducing New Ways of Revenue: You can launch new products and services in your company. You can create more customers and increase sales. In this way, you will earn more income, and the profitability will also increase.

The Bottom Line


Calculating gross profit margin is necessary to monitor the company’s growth. When you analyze the growth, then it will be possible for you to make business strategies. You can get a chance to improve profitability and promoting your sales. There is a simple formula to measure this aspect. It is necessary to know all the advantages of measuring this unit.

You can give a new direction to your business and make it grow at a rapid speed. You can improve the quality of your products and services to increase sales. Now, analyzing your business is in your hands, and you have to stay ahead of your competitors. Make sure you grow by calculating and checking every aspect of your company.