If you are starting up a business just recently, you’re going to need more than one marketing strategy in order to get to where you want to be. The thing is, if you are starting a business just now, chances are that you don’t know a lot about business in general, so marketing strategies and the entire playing field might be a little bit unknown to you. In fact, an effective marketing strategy can become your ticket to engage with potential customers, create a positive brand in the industry, and stand out from the competition.

However, for startup businesses, coming up with a robust marketing plan can be tough. Since these businesses are still new in the industry, they likely don’t have the knowledge and resources to create a flawless marketing plan.

Luckily, we’re here to help you out, so feel free to read until the end and check out our top choices for marketing strategies regarding startup businesses. Without any further ado, let’s take a look.

Why are marketing strategies important?


Without a proper marketing strategy, you will not be able to get the required exposure and social boost that you need at the start. This wouldn’t be such a problem if you were the only one starting a business at this time, but here’s the deal.

There are tons of other businesses just like yours that are currently starting out and they will all give their best to overrun yours and take your customers for them.

Without a marketing plan during your first months of operations, it’ll be easy for your competitors to take your customers and keep your business on their shadows. How can you haul in customers if no one knows that your business exists? Do you think you can earn profit and attain success if this is the case?

In order to avoid this, you need to prove to those people that you’re the better choice out of the two. Here’s how.

Launching a referral program

Everybody likes free stuff and rewards, especially when they are not supposed to work hard for them. Referral system allows you to grow your customer base while rewarding your already existing one with whatever you want the reward to be, and it’s always quite useful.

Instead of doing the promotion by yourself, you let your customers pitch your business to their friends and family. Is there anything better than that? Of course, you will have to reward the ones doing this but you’re still in a huge benefit.

If you don’t have any idea how to start with your own referral program, do some research, and use reliable online resources, such as Referral programs are common today, and you can easily benchmark on programs implemented by other businesses in the industry. Their experience will help you determine which strategies work in specific target markets.

Starting an “Open Beta”


According to Nigel Adams Digital, it’s in our human nature to want the things that we can’t have, meaning that people will like to try your product a lot more if it is not available for everyone at the moment.

By making an Open Beta period or simply allowing people to test it out before everybody else, they will get a sense of exclusiveness and appreciation. It’s a useful and often overlooked marketing strategy that really works.

Attend trade shows and other marketing events

Remember that although digital marketing is currently the best way to advertise things, you can still do a lot of progress even when you’re not on the computer. Digital marketing is getting more common today, but this doesn’t mean that all of your marketing strategies should be implemented in online platforms.

The “offline world” has a lot to offer, and sometimes the connections that you build in person are a lot better than the ones that you make on the internet. Feel free to attend many shows, events and simply talk to people, especially influencers. You never know who you might run into and how much they’re going to like your new business idea.

If you’re leaning towards this direction, make sure that you keep track of the upcoming events around your area. During the event, muster up your confidence, and don’t be scared to initiate the conversation with other participants. You can break the ice by asking how they are, what kind of business are they running, and what is their purpose in attending the event. The conversations you’ll make during this time will help you make professional networks that can help you market your products and services.

In conclusion

Believe it or not, on these kinds of events there are a lot of people who are looking for someone just like you that are recently starting out in the world of business. Whether they want to invest or simply help you out, it doesn’t really matter, as far as you’re making progress you’re on the right path.