If you have a cleaning business, there are some things that you should know before you start your next marketing campaign. A good marketing campaign for your business can either make or break you, so it is essential to carefully consider your different options as you develop your marketing plan so that you will be able to execute it flawlessly and convert more people into paying customers. Here are some of the best ways for you to advertise your cleaning business.
Advertise Locally on Social Media
Utilizing the power of social media marketing has consistently been one of the best ways for service-based businesses to get new customers. If you have a cleaning business, you will want to make sure you are using all social media platforms to help target your local audience.
The great thing about social media is that you can use market campaigns for free, or you can pay for advertising that will specifically target the people in your area. If you are not already using social media to help market your cleaning business, then you can get on that now.
Word of Mouth Referrals
If you have a cleaning business, a good way to help market your brand is by having word of mouth customer referrals. In order to achieve this type of marketing strategy, you will need to make sure your service is top-notch and that you are customer-service oriented. This means paying close attention to the needs and wants of your customers as well as going beyond their expectations.
According to maid2match.com.au, many cleaning companies do not provide top quality customer service that their customers expect, and this can be detrimental for your business. If you provide good services, your customers will be more likely to refer you to their friends, family, and colleagues. The benefits of word of mouth advertising are that it is very organic, and people are more likely to have a positive response to your business if trusted friends tell them you are worth it.
Promote Your Reviews
A cleaning business, like many other service-based businesses, can either thrive or die depending on their reviews. If you have a cleaning business, you will want to make sure you are getting good reviews and promoting them to your potential clients. A good way to get reviews is by giving your clients a discount for taking the time to write an honest review about your business.
Once you have good reviews, you will want to showcase them on your website and social media platforms so that others know you are a company worth hiring. When it comes to having a service-based business, having good reviews can make all the difference, so it is important to make sure your business has good reviews online. If you search online and find that your business has bad reviews, you will need to see if you can help increase them. A good way to do this is by contacting the clients that have left bad reviews. When you do this, you will need to be careful not to make them angry, so I would suggest asking them what you could do to help improve their experience.
Also, make sure you tell them that you are sorry that they had a bad experience with your company and that you truly want to make things right for them. If you do this correctly, you may be able to have the people that wrote the bad reviews remove them altogether, or write a new review explaining how you helped them remedy the issue at hand.
Online Marketplaces
Another great way to market your cleaning business is by using online marketplaces like Kijiji and Craigslist. You may think that posting on these websites is a waste of time, but trust me, it is worth it. The great thing about these online marketplaces is that it is generally free to advertise your services. If you are an independent cleaning professional looking for new customers then register at TidyChoice.com.
Also, these online marketplaces specially target geographical areas that are close to you and your business, so you know that you will be seen by people in your area that are looking for your service. When you are designing your advertisement for these online marketplaces, you will want to make sure you have a well-designed post so that the people reading it will understand what services you offer and what geographical locations your business serves.
Having a well laid out and professional looking advertisement on these websites will help your customers understand what your business is about and will help you stick out from some of the other postings.
Hold a Contest
Next time you are thinking about starting an advertising campaign, you should consider holding a contest for free cleaning services. The great thing about holding contests is that they are a low-cost way to market your business because people love winning free stuff, and they will tell their friends.
You could also harness the power of social media with this advertising campaign, and combining them can lead to some pretty amazing results. You could post on Facebook and tell people that if they share your post, you will randomly select someone for a free deep clean. This will get people sharing the post all over, and your business will gain lots of exposure.
If you have a cleaning business or are thinking of starting one, make sure you remember these tips before you start your next marketing campaign. Advertising does not always need to be as expensive as you think, as there are many low-cost advertising options out there that can help spread the word about your business.
If you are willing to invest a little bit more money, you should have a marketing plan laid out so that you will not see your advertising budget go to waste. If you are struggling with finding successful ways to advertise your cleaning company, you can always speak to a marketing company that can help implement your plan and grow your business.
