Running a business nowadays is something that many people want to do, but it’s not easy at all to get to a point where you have a reliable business that’s constantly blooming in profit every single year. There’s a lot more than what it looks like on the surface, and even more, things are regularly changing, and you as a business-owner have to follow.

One of the most significant changes in the entire corporate world was the announcement and release of credit cards. Believe it or not, cash is no longer the “king” when it comes to payment, and neither is gold or any other “physical” form of money, let’s call it that way.

Today, people believe in virtual numbers, and although they are the most “unreal” form of money, they happen to be the most secure ones. Why? Because someone can break into your home and steal your bag of gold, or rob your safe where you keep the cash, but nobody can take away some virtual numbers that are stored at a computer in a well-protected bank.

If you are a business owner, you absolutely must have an option for customers to pay with their credit cards, if you want to be successful. The amount of people paying with cash these days is really low, and almost everything is slowly getting virtualized and computerized, so if you don’t allow your customers to pay with a credit card, you are losing money.

What are merchant service companies?


A merchant service company can help you by taking care of the entire process which allows people to pay with a credit card for any of your services or products. Let’s say that you are a painter and you want to sell your pictures on the internet, but you don’t really know how because people can’t just send you their cash via their computer, and even if they could, they’d probably still prefer to use a credit card anyway.

Well, if you have a website, a merchant services company such as HighRiskPay can help you by taking care of everything that prevents your fans from purchasing your work. It’s really simple, and you probably get the idea of why you should consider hiring one, so let’s take a look at how you can choose the best one on the market, since there are currently a lot of them, and they all claim to be the best.

Take a look at their track records

Just like everything else in life, before you hand over your money, do simple research and get informed about the thing you’re purchasing. Before paying a company to automatize your payment methods, make sure that you read a few user-reviews and learn some more about how the company operates. If you see that many business-owners are unsatisfied with the outcome, you might want to reconsider your decision.

On the other hand, if a lot of people recommended a certain company, you probably want to try that one before choosing anything else. A recommendation is the best form of marketing, especially if it comes from a close friend or a relative since those are the people that we trust the most.

Fee rates matter


After all, everyone in the corporate world is trying to make some money, that’s what a business is for. When you are in the process of choosing a merchant service company, you should compare prices and try to go for the one that charges the least.

If a company wants to take five percent out of every transaction, while another one needs just two percent, it’s pretty obvious what you should go for. Keep in mind that quality sometimes costs more, and in some situations, it’s much better to have a clear head and zero frustrations than to save a couple of bucks. For more information, you can visit Genesis.

Is their customer service reliable?

No matter how professional your business relationship with the company is, sooner or later a problem has to occur, that’s just the way life goes in these fields. When it happens, you need to make sure that the company you chose has a reliable customer support service that can help you by solving your problem in record time.

If you notice that this service doesn’t work as often as you would like it to, or that there aren’t enough people ready to help you with a problem immediately, you might want to reconsider your options, because support is one of the most valuable elements for a company of this kind.

No “downtimes” or unexpected maintenances


Let’s say that you are running a business, and you release a brand-new product that suddenly becomes a hit. Influencers love it, marketing goes great and all of a sudden your sales are through the roof. You are celebrating your new successes and all of a sudden you see a huge decrease in sales, from thousands to a zero. You log into your account to see what the problem might be, and you notice that the company providing the payment processing has an unexpected downtime or maintenance for which they didn’t warn you at all.

This isn’t just “I’ll lose a few bucks” situation, and it can sometimes result in a career-ending economy imbalance. So, before closing that contract and paying for service, make sure that your preferred company has the least amount of downtimes or unexpected maintenance periods.

Feel free to ask them anything

If you feel like you’re “bothering” the customer service way too much with your questions before even closing the contract, it means that you’re already off to a bad start. They should be more than happy to explain every bit of the process and how they work because after all, you’re the one giving them money, and handing over all of your trust regarding the safety and success of your business. If a company doesn’t appreciate this enough, it means that they don’t deserve to have you as their customer.

So, feel free to ask anything that you’re unsure of, and even if the question repeats multiple times, you should still feel comfortable getting informed, and they should be more than glad to help you out, that’s when you know that you’re closing a deal with a reliable company.