The power of data can never be underestimated when you are looking for leverage and a way to grow your business using these valuable insights. The key challenge you always have to overcome is to find the right way of harnessing the power of this data in the most efficient way possible.

Consulting firms such as Tridant are well-versed in casting an analytical eye over the sort of business data that only becomes truly valuable in the right hands and when you know how you want to use this information in order to enhance your business prospects.

Let’s take a look at what sort of data could boost your business and how aspects such as advanced analytics and accurate business intelligence can have a transformational impact on your business prospects.

Helping you to stay ahead


Regardless of the industry sector that your business operates in you will always face fierce competition from customers. One of the most effective ways of getting ahead of the curve and beating off the competition is to use data to discover what customers want and identify trends.

Let’s take a look at the retail sector, for example, which is a business arena that has had to face up to some massive changes in spending habits and virtually every other aspect of the retail process.

Data insights give you a fantastic opportunity to stay ahead of the competition and find ways to stand out from the crowd that you know customers will like.

How do you do this?

The short answer is you can use big data to give you all the answers you need to formulate a business plan that works.

Data insights can help you with product predictions and they can also assist with other critical aspects such as forecasting potential demand and even in-store optimization. In a nutshell, data insights remove a fair amount of the guesswork that could prove costly when you make a decision that proves to be wide of the mark.

Enhance your product development strategy


Another key area where data can come to the fore is when it comes to product development. Data analytics can be used to help you anticipate customer demand.

It does this by firstly classifying key aspects of current and past products as a data point, before modeling the relationship between those specific attributes and the level of their commercial success in order to build an accurate predictive model to show you what you can expect when your new product launches.

Data insights can be accumulated from a variety of sources such as social media platforms and focus groups, amongst others. These data sources offer sophisticated mapping options that make it easier to identify the sort of patterns and behaviors that can help you hone your product to meet the right criteria.

Using data to maintain profitability

Every business needs to be able to know the true profitability of each of their customers and pricing analytics are a prime example of how you can identify pricing improvement opportunities to maintain margins.

At the other end of the spectrum, using end-to-end profit analysis will help show you where profit margins are weak or non-existent.

Analyzing millions of transactions and working with all sorts of useful data sets will allow you to get your pricing right. That means identifying the pinch point where you can make a profit and where you will meet a lower level of price resistance.

Why do you need business intelligence?


The obvious question to ask when trying to make a case for using business intelligence is what exactly does it mean?

In general terms, business intelligence is all about providing a way to give you a comprehensive insight into every facet of your business so that you can use the data to make fact-based decisions that are driven by data.

There are a few key areas that you can focus on so that you can use business intelligence in a meaningful way to improve your business performance and manage potential disruptions.

Some of these ways to leverage data include the use of real-time analytics. You can use this data to identify potential risks to the business more easily and even do things like anticipating supply chain vulnerabilities using analytics powered by AI to boost your chances of improving profit margins.

Other data-led processes that come under the umbrella of business intelligence would be using data that drives predictive analytics and automated procedures. What this means is you can use data insights to forensically interrogate financial information so that you can identify areas of the business that are underperforming at an early stage.

You can also predictive analytics in a powerful way to carry out dynamic active planning that gives you more accurate rolling forecasts so that you have a greater degree of certainty about what your earnings for the business are going to be in the future.

It has been demonstrated across a range of industries that predictive analytics has the capacity to deliver a very respectable return on investment. In other words, your investment in data-driven insights will potentially pay for itself when you see how much this valuable information about all aspects of your business can help you improve efficiencies and drive profitability upwards.

The argument for being data-driven

The argument in favor of adopting a data-driven business model is a compelling one. When you look at the valuable insights that are at your disposal it becomes clear that if you don’t have all the salient facts about every aspect of your business and what customers like about you this could place you at a big disadvantage in relation to competitors who have embraced this valuable concept.

You only have to consider the challenge of building products and offering services that your customers want without understanding them to see that being data-driven gives you the sort of edge that could snake all the difference to how successful your business becomes.

Data-driven insights really do have the ability to supercharge your business in every possible way. Are you missing out on a strategy that has fantastic potential to light up the road ahead for your business?