Professional corporate headshots have various uses in most corporations. If carefully utilized, they can enhance the company’s brand, create trust, instill a sense of pride and belonging in employees, and even act as an extension of your company’s brand. You can use corporate headshots on the company website, newsletters, brochures, billboards, press releases, business cards, staff IDs, speaking engagements, advertisements, and LinkedIn profiles.
They can also be turned into portraits and hung strategically within the organization’s office. Professional corporate headshots showcase values such as excellence, professionalism, and competence. They also make the first impression when placed in strategic places such as a company website or a newsletter.
It’s important to prepare employees for the headshots and engage a professional such as CMQ headshots. Below we explore various reasons companies invest in corporate headshots for their employees.
Corporate Headshots
Create A Positive First Impression
There’s a common saying that you don’t get a second chance to make a first impression. Great corporate headshots make an excellent first impression and can significantly impact the company, especially if it’s a client who values excellence. First impressions matter in the current world, where most transactions occur online.
In many instances, a client will search your company to see who you are and what you do, even before contacting you. They could also be looking for other information that is not obvious such as your corporate culture. When a potential client finds your employees’ smiling faces on a website or a press release, it makes a positive first impression.
Their first thought could be that your employees are this happy, and your company has a great work environment. It also creates a positive connection when the client thinks about your company.
They Show Commitment To Quality
It’s one thing to have random portraits on company profiles, especially those belonging to the board members or company owners. However, investing in quality, well-thought-out, and meticulously planned headshots is another thing. This investment, which includes time, money, and energy, reflects how much you are willing to go as a company to exemplify quality.
Good quality headshots represent the value your company offers daily. When done right, the headshots reiterate the company’s commitment to this value, indicating you are willing to go the extra mile.
They Boost The Corporate Image
Corporate image significantly impacts a business in many ways. It’s how people perceive your company and partly contributes to whether customers will trust your products. Corporate headshots are part of your corporate image since those viewing the photos relate them subconsciously to what you offer.
Some companies worldwide would still sell even after reducing their marketing budgets and efforts. The simple reason is clients already associate the company with quality from the various media they have been exposed to. This includes the product itself, advertisements, social media pages, and other places where professional headshots such as CMQ Headshots create an impression.
They Portray A Culture Of Excellence And Professionalism
If excellence is one of your core values as a company, investing in corporate headshots is a great way to reaffirm that value. Excellence should not only be seen in your products and services since everything about your organization contributes to the overall image. Excellence communicates professionalism, which makes the organization more respectable.
The company’s banners, newsletters, brochures, billboards, corporate headshots, and other materials should reflect this value. Otherwise, there will be cognitive dissonance, where what you are and what you present out there do not go hand in hand.
They Build Potential Clients’ Trust
Corporate headshots communicate care. Some clients may view the headshots from the point of competence, better work ethic, and accountability. A consistent brand and imagery get engraved in people’s minds, thus creating trust.
Having employees’ headshots may also communicate that the company has nothing to hide.
They Boost Reputation And Enhances The Credibility Of A Business
Corporate headshots indicate you are willing to go the extra mile. Some companies do not bother, while some have very poor headshots. Some companies may ask employees to bring passport-size photos, which may need to be professionally done, and this approach looks lazy.
Getting things done right shows you care as an organization, and clients notice the effort. In the era of information overload, potential clients need more time to go through loads of information to have an idea of who you are as an organization. How you present yourself could make or break your reputation.
Corporate Headshots
Are A Great Branding Tool
Corporate headshots are an extension of your company’s brand. There are many ways to brand an organization, and the best approach is to offer quality products and services that speak for themself. However, poor branding can easily affect your core business, especially in the internet era with a cancel culture.
You have witnessed a simple tweet lead to mass boycotts and protests. Social media, corporate culture, corporate colors, slogans, logos, and everything else you put out there are part of your brand. Let everything, including the headshots, represent your brand exactly as it is.
They Instill The Essence Of Pride And Belonging
Investing in corporate headshots for employees comes with a significant financial investment. Besides the pride that comes with your company investing in its employees, it also instills a sense of belonging. The employees get reassured that the company is proud to be associated with them and does not have reservations about putting their photos on some of their most important assets, such as websites and newsletters. This way, the staff feel valued and create a strong bond with the company.
Invest In Corporate Headshots For Your Employees
Most companies are faceless, with most people being familiar with their products or services. Therefore, headshots bring a human element, thus making your company more relatable. Corporate headshots paint companies as approachable, respectable, and professional.
They also help build a strong reputation, enhance the company’s brand, create trust, reinforce company values such as quality and excellence and enhance the credibility of a business.
