Coupons are a great way for customers to save money on their favorite products. However, the best coupons are the ones that give shoppers an incentive to purchase more than one item at a time. These so-called “coupon ads” have been used by retailers for years as a way of increasing sales and customer loyalty.
They can be difficult to create, but there are some simple ways you can make coupon advertisements with less effort. Actually, Indoor Media has multiple tried and practical advertising programs worth checking out.
Meanwhile, let’s look at how to make Coupon ads-
Create catchy headlines
Catchy headlines are the easiest way to catch your audience’s attention. Make yours stand out by using bright colors or fonts that pop off the screen, short words, and sentences, numbers in lists, exclamation points for emphasis.
Essentially, a catchy headline is one of the most important parts of any coupon ad campaign” Therefore, make sure the first sentence stands out, then use smaller fonts and less-flashy colors for the rest of your ad copy. This will make it easier for you to catch people’s eyes as they scroll through their newsfeeds or emails.
Use high-quality pictures.
Use high-quality images and videos to support your message. These days, marketers can achieve great results by using video ads that last less than a minute long. Videos are also the best way of showing potential customers how their lives will be transformed after they purchase one or more items from your store. Show pictures not only of what you’re selling but also the lives of people who are using it. Add text to your images or videos whenever possible so that you can explain why they should buy from you.
Include product information
The best coupon ads usually include some information about the product itself, whether it’s how many items are included in an order or what makes this specific item so special. It doesn’t have to be long, but just enough for people who see your ad and then head to your store later on.
Adding more details about the products will help people understand what they’re buying. You should write this in your own words to stand out. You can use bullet points to list items if you’d like.
Offer double discounts
When you’re putting together your ad, think about how to make it even more appealing. The easiest way is by offering two discounts for the price of one. This will encourage people to spend their money now rather than waiting until another time when they might not have as much cash on hand. It’s a great strategy for businesses that are looking to increase their revenue.
Offer a free or discounted bonus product. In addition, you might want to include a promo code for an extra discount on one of your products along with the coupon ad itself. This is another good way to get people who see your ad and then visit your store later on to make a purchase. You might want to include this code in your ad copy as well so that shoppers know what to look for.
Present store specials
Ads are a great way to promote special deals or sales that you might not have otherwise advertised. For example, if there’s an item at your store right now with a huge discount, it can be helpful to advertise this so people know what they’re missing out on. This is also the best time of year for retailers to use coupon ads because it gets people in the mood to spend money on Christmas presents.
Whether it’s holiday time or not, you can use this coupon ad strategy for your business. For example, if there’s a sale at your store right now with an item that has a huge discount, advertise this so people know what they’re missing out on. This would benefit your business because it gets people in the mood to spend money.
Provide free shipping
You’ll want to provide free shipping for your coupon ad campaign. This is a great way of showing potential customers that you have their interest at heart. And free shipping will encourage potential consumers to make more orders to take advantage of the free shipping offer while it lasts. Whether they choose standard or expedited, having this service included will increase their confidence about buying from your store.
Have them available in multiple formats
You might want to offer coupon ads in multiple formats so that people can choose how they view your ad copy. This is a great way of increasing conversions, and it also allows you to expand the reach of your campaign. You should consider using images and videos for this because those are by far the best types of advertisement nowadays.
Utilize Call to Action
Adding a “call to action” is a great way of getting shoppers to take the necessary steps for your ad to be successful. This might include things like adding an extra product, entering a promo code, or simply taking advantage of whatever offer you’re advertising. You can use this strategy with practically any type of coupon ad campaign- whether it’s online or offline.
Good Timing
Good timing is of the essence when it comes to coupon advertisements. For example, holiday seasons are good for businesses because consumers spend more during that time of the year. So, watch out for upcoming major events and have your coupon code ready to reach more customers. Running a holiday promotion will make all the difference.
Simply put, think about ways to make your campaign more appealing and don’t forget to provide special deals. If you follow these steps, your coupon ad campaign will be a success in no time.
Finally, coupon advertisements are an excellent way to promote your business and its products. They’re especially useful for getting people in the mood to buy during the holidays, which is why this time of year is one of the best times to experiment with different types of ads you might not have used before.
