Search engine optimization. The one thing that can take your business, exposure, and marketing to the next level. I personally never heard about a successful company, brand or a business on the internet that is not completely optimized for the best search engine results. Today we’re talking about Local SEO, what is it and how to use it. For help with local SEO click here
What exactly is Local SEO?
Local Search Optimizing basically means how you optimize your website to be more easily recognized and ranked for your local audience. The good thing about the internet and websites, in general, is that they allow you to target audiences across the entire globe. However, if your website is offering a service that is only locally available, you shouldn’t care too much about the standard SEO. Instead, you should focus on your local search engine optimizing in order to draw the maximum attention from your local residents. Some of these optimizations include adding your City Name, address details and working time. The main tool for optimization is content. You need to write a lot about the area in which your business is located. This will usually lead to “forced pages” that have really nothing to do with the business directly, they’re just added for search optimization reasons.
What can I do to improve my local SEO?
Creating a Google My Business profile will help you a lot in terms of promoting your company, shop or anything that you own. The reason why this deserves its own category is real simple. It’s not any “my business” service. It’s Google’s. That alone is enough. Google is the best and most used search engine in the world. What else can be better than optimizing for the search engine that people are going to use to find your service? The procedure for registering is relatively easy, the only thing they will require from you is to prove that you’re the business owner and not some imposter. However, you should not forget about the other search engine services. Bing has its own version called Bing Places for Business. Listing yours here as well will definitely help a lot.
Next step for getting a better SEO is receiving online reviews. People tend to do their research and make sure something is of high quality before paying for it. Or visiting it, depending what we’re talking about. This means that having positive reviews from people all over the globe, your country or your home city will definitely help a lot in attracting other customers. Also, when someone searches something like “top rated companies in my area,” yours will also come up on the list regardless if they’re not looking for anything related to the business you’re doing.
Backlinks from non-competing business owners is another great thing that you can do. This is how it works. You probably have a lot of other business owners in your area. And considering it’s 2019 and everything is connected through the internet, they most likely have a website as well. You can offer them a backlink for their website on your website, and they will almost always return the favor. Everybody gets more recognition and gets a good deal.
