Seeing visitors bounce off early is a pain. It may also feel like the visitor almost signed up but then left before the final step. Surely disappointing.
But can we do something about it? Well, we do enough to encourage your users to spend more time on your eLearning website.
Do you want to know how? Here are six tips to get you going.
1. Identify and Improvise The Elements That a Visitor First Sees On Your Site
What’s the first thing that visitors see, the moment they get to your website?
Well, if you don’t know, it’s time to find out. So, using a simple approach, run a survey (this can be among your friends as well, just make sure there is no bias) where you ask the participants about the first few elements that they noticed on the website.
It’d work better if the participants are your audience. Nobody can give more useful feedback than your real prospects.
So, when you are done collecting feedback, you will have some idea about the elements that draw attention before anything else. And so you’d know whether you want to keep them, remove them or upgrade them.
2. Improve Page Speed
We can keep saying this till the end of time. The average internet user in 2024 is too busy to care about a website that takes forever to load.
And we don’t say it. Neil Patel does. In one of his articles, he wrote how nearly 53% of users leave a website that doesn’t load in less than two seconds.
Do you think your website could pass that test?
If the answer is no, it’s time to change that.
Take a page speed test today and free it from issues that make it unnecessarily slow.
And if you are wondering how, the following steps will help you out.
- Go to GTMetrix or Google Page Speed Index Calculator in your browser
- Copy your eLearning website/target page’s URL and paste it in the test tool’s URL bar
- Hit enter
- Now the tool will take you to the results page. This page will show your website’s page speed score/index (depending on the tool that you used) along with the issues that are making your website slow
- Go through the list of issues and solve these issues one at a time
Speaking of how to solve these issues, you can get the solution to most of these issues in one google search. So, take the initiative.
Also, note that the page speed optimization process may require you to get into your website’s cPanel, which can be risky for your website. So, if you don’t have enough experience working inside the cPanel, hire someone who has.
3. Showcase Your Best eLearning Offers With Exit-Intent Popup Banners
One subtle way of keeping your users from leaving your eLearning website is by displaying them your best eLearning offers right before they go.
And if you’re wondering, let us tell you, yes, it’s possible.
The exit-intent technology does it with ease.
So, if you have a smartly designed and written pop-up banner ad set-up on your website with an exit-intent feature, it’ll appear as your user takes the cursor out of the website’ window.
And if your offer will be enticing enough, it’ll be able to keep qualified visitors on your site and may even work for you by turning them into customers.
In fact, if you really want to lower down your bounce rates considerably, click here and take a look at this wholesome popup banners to guide For eLearning companies. It covers everything from promoting your new tools to retaining visitors using popup banners.
4. Make Sure That Your Content Is Highly Readable
One primary reason why people may come to your website and leave early is the not-so-readable content on your site.
It’s true. Think for yourself. If you visit a website seeking some information, would you prefer useful information or an inconveniently advanced writing style?
The answer is simple. And so, you know what to focus on.
Make sure your readers don’t have to go through the trouble of breaking down your sentences to make them understandable. Because of 99% of the time, they won’t.
5. Use Visuals
Infographics, GIFs, videos and various types of visuals can work wonders when the goal is to keep the users engaged.
For a better understanding of how this works, consider this example.
A prospect visits your target page where you promote your LMS and other eLearning solutions. Now, while the textual content on your target page may be highly informative, attractive visuals will always catch your prospects’ attention before anything else.
Not this affinity of your prospects towards visuals can be used for your benefit.
Basically, if your visuals are worth engaging, the visitors will spend more time acquiring information from them. And if this visual is a video, you clearly have a chance to keep the users engaged for as long as the video lasts.
Just that, your content will have to be totally spot on so your users don’t get bored.
6. Say NO to Complicated Website UI
One of the main reasons why visitors may leave your website too soon is the super-aesthetic and super-complicated website design.
Now, hold on. Aesthetics are never bad. They attract eyes. But if your website’s aesthetics are downgrading the overall UX, they need to go or be modified for the betterment.
So, think about it. If your website has elements that may be downgrading the user experience, work on them.
By neglecting the UI, you may unnecessarily be losing out on a huge chunk of prospects and customers that may otherwise like your product, content, services and even the website.
Final words
A high bounce rate is one of the primary concerns for many businesses. It’s undoubtedly disappointing to see users leave before taking action.
However, when we deeply look into it, it becomes clear that we’ve been doing something wrong.
In this post, we talked about four ways to make the wrongs right. Hopefully, this was helpful.
