360-degree feedback surveys are a great way to understand how you’re doing as a leader. They help you understand where to improve and provide meaningful insights into how others perceive your strengths and weaknesses.

Used correctly, these surveys can improve communication between managers and their employees, ultimately leading to better results for the whole organization.

What Is 360 Degree Feedback?


360-degree feedback, also called 360-degree survey, is a way to measure the performance of an individual. It’s also a way to get feedback from multiple sources, including people who interact with you regularly. This includes your manager, subordinates, peers, customers, and suppliers.

This feedback can be highly beneficial for leaders, as it can help them determine their performance. That’s why more than 85% of most Fortune 500 companies use this process in the leadership development process.

A 360-degree survey can offer numerous benefits and help you hone your leadership or employee skills. This can help bring every staff of the team on the same page about something to ensure that the company is on the path to success.

The Benefits of 360-Degree Feedback Surveys


It’s no secret that leadership skills are essential for business success, and, in fact, many would argue that they’re the most crucial factor in determining whether or not a company succeeds. 360-degree surveys can improve these skills.

Provides a Comprehensive View of Performance

360-degree feedback surveys are an effective way for organizations to comprehensively view their employees’ performance. This is because they provide feedback not just from the employee’s manager but also from his or her peers and subordinates.

In addition, 360-degree feedback surveys make it easier for leaders to identify and address performance gaps, leading to better leadership development outcomes. They also allow leaders to have honest conversations about how well they are doing with their teams, a crucial step toward improving leadership skills.

Furthermore, collating such large amounts of data can be difficult to conclude. So, the global 360-degree feedback software comes into the picture, and it is expected to grow from $905.3 million in 2022 to $1,908.4 million by 2029.

Promotes Self-Awareness


The benefits of 360-degree feedback surveys are numerous, but one of the most important is promoting self-awareness. This skill is crucial for any leader who aims to increase personal and professional growth.

Being honest with yourself about your strengths, weaknesses, and motivations is essential to succeed in any area of life. It’s also critical for business leaders who want their companies’ performance metrics to move upward over time rather than falling behind competitors or stagnating.

G360 Surveys, a feedback survey software provider, states that reports from feedback surveys can serve as catalysts for personal and professional growth by promoting self-awareness. The survey reports can also embed training videos or suggestions to help the leaders improve.

Encourages Development

360-degree feedback surveys are an effective way to help employees improve their performance and grow as leaders. As your team manager, you can understand where each person on your staff is struggling and what they need to improve. You can use this information in several ways:

  • You can use the survey results to develop a career development plan. This means that instead of just giving someone feedback on their weaknesses or opportunities for improvement, you’ll have a specific plan ready when they’re ready for actionable steps toward improving those areas. You can also mentor the staff based on the survey results and make it a tool to help your employees with career development.
  • Suppose there are things about yourself that you know aren’t quite working out as well as they could be. In that case, 360-degree surveys will allow other people who work with or report directly under them to see this weakness and hopefully give them some insight into how best to deal with it moving forward.

Best Practices for Implementing 360-Degree Feedback Surveys


Here are some best practices for implementing 360-degree feedback surveys:

Establish Clear Goals and Objectives

Establishing clear goals and objectives is the first step in implementing a 360-degree feedback survey. This is a best practice for any type of business leadership program, but it’s especially important when considering 360-degree feedback surveys as part of your overall strategy.

When developing goals for yourself or your team members, don’t worry about other people’s goals. Ensure that yours are specific and measurable to hold yourself accountable for achieving them over time. Also, remember that ambitious goals don’t have to be unrealistic ones. Achieving tangible fitness results in 3-6 months is achievable if you set appropriate expectations.

Choose the Right Assessment

Choosing the right assessment will make you more likely to achieve your goals. If you want 360-degree feedback surveys to help improve leadership skills, you need an evaluation that measures those skills. If you’re looking for more effective sales teams, an assessment focused on customer relationship management (CRM) would be best.

The same goes for choosing an appropriate cultural fit. If one of your goals is creating a more inclusive workplace environment where employees feel comfortable expressing themselves honestly about their managers and colleagues without fear of retribution or harassment by HR, choose an assessment that considers diversity issues.

Considering company culture is vital for businesses and employees alike. According to a survey by Jobvite, 52% of employees consider company culture necessary even though remote working is the new norm in many places.

Ensure Confidentiality and Anonymity


As you’re implementing a 360-degree feedback survey, it’s important to ensure that your employees are comfortable with the confidentiality and anonymity of their responses.

Suppose you’re planning on using an online platform like SurveyMonkey or Typeform. In that case, there are certain security measures you can take to ensure that no one can identify individual respondents from their answers.


We hope this article has given you a better understanding of the benefits of 360-degree feedback surveys. If you’re looking to improve your business leadership and encourage self-awareness among employees, we recommend using these surveys to capture a comprehensive view of performance from multiple perspectives.

This can help organizations develop their leaders and make better decisions about investing time and resources into training programs or other development opportunities for employees who need them most.