Whether you have a manufacturing company, provide services, or own a retail business, it is unthinkable to run a business and without an online presence. The marketing formula you apply to your brand cannot be complete without your company going digital.
Once you have created your digital footprint you may start to wonder why your website still has low traffic monthly traffic. Why is no one visiting my website? It’s time make sense of it all, as today we cover the 5 key reasons that can cause your business website to go unnoticed in SERPs.
Why’s My Website Unnoticed?
If you have your own business website but you are not getting any traffic, something must be wrong. Your web page seems to be completely unnoticed on the internet – and you’re probably wondering why. There is no precise answer to this question because multiple factors have an impact on this. However, we will try to provide you with the best explanation for this frequently asked question.
Things like the age of the domain, the reputation of the author, the backlinks, the strategy of your social networks, and the freshness of the content – play a major role in your website’s traffic. Still, for most business websites – the problem usually lies in very specific issues. Read on to find out the 5 main things that website owners usually overlook – since they don’t understand their importance or are not sure how to deal with them.
Regardless, it will be in your business’s best interest to be proactive and take steps to improve your company’s online presence. There are many ways to do this, with one of the most effective ones being running PPC Ads on Google. With organic traffic, you may not target the specific audience you need. But paid ads allow you to strictly target potential customers, thereby upping your chances of getting conversions too. You can make use of visual product ads to entice people browsing the web. Then use search keywords, geography, and different times of the day and week to get the best possible results.
1. Your webpage is loading slowly
Can you make a coffee while waiting for the website to load? Even though this is a bit of a joke – take it seriously. The time advised to load a website is a maximum of 3 seconds. If your website takes longer – it means you may have a problem.
Making a good first impression is important but having a chance to leave a favorable impression is even more important. The reality is that users leave sites when they take too long to load – user really do not have the patience to wait.
2. Your website looks bad
Have you scrimped on the design of your website? We do not recommend this at all, you may come to realise that you will lose out on business because of this. The fact is that good web design is not cheap.
What value do you place on making a good impression? How much money have you ultimately wasted if your cheaper website makes a bad impression? Or someone gives up contacting you or working with you – just because the site doesn’t look quite right. The “price” you will end up paying in lost business is far greater. Therefore, you should always hire a good web designer – and do a proper job the first time.
3. Your website is not optimized
This applies to your ranking position on Google. And what we all want – is to find ourselves at the top. You need to rank well for some keywords that potential customers are searching for. Sometimes it is difficult to be at the top of the search – but it is not impossible.
That is why it’s always worth investing in SEO – search engine optimization, if you are unsure where to start here’s an excellent example of what it takes actually to be on the cutting edge.
For example, say you have a pet shop, and you write about popular dog breeds on your site. If you write a post titled “Popular Dog Breeds” and publish it on your website – chances are that post will never get the organic traffic you want. It is because there are already thousands of other articles with the same title – published by other more reliable websites.
On the other hand, if you target keywords and change the title to “Top 5 Most Popular Dog Breeds” – then your chances of ranking on the first page are much higher. Of course, provided you optimise your website properly for search engines.
4. The content of your website is not good
Although many think that writing for a website or blog is easy – the truth is actually not that straightforward. The copy you place on your website must be such that people are interested. These are your potential buyers – so you must engage them with a good and meaningful content.
Unfortunately, this is not the case with many – so we will all stumble across a bunch of blogs that are dry or full of grammatical and other errors. In addition to the design of the website and its overall appearance – bad writing is exactly what most often repels visitors. The copy must be well structured, be interesting but also concise – to keep the attention of those who read it. Otherwise, the engagement will be poor and your website will not reach its full potential
5. You are not present on social networks
Do you have a Facebook page that is linked to the site? Maybe an Instagram or Twitter account? If your answer is no – then don’t be surprised that you are still unnoticed. You need to do something urgent to change that.
Many social network users are a potential source of clients. Depending on the business you are in, you need to choose one or more social networks. The choice should depend on the content you would publish
How To Achieve All This?
Unlike many other areas of marketing – in the field of search engine optimization, there is real market competition. Therefore, website owners who want to do business better mostly hire SEO companies to help them rank.
Namely, most website owners understand that this is what they need to do if they want to make sales. This means that you need to choose a reliable company, which will recognize your vision and convey it digitally. How to choose the right collaborators? Be guided by research, logic, and your own inner feelings.
The main rule is that you shouldn’t believe everything you read on the internet, always do your research and double-check it. Also, avoid companies that guarantee you No.1 place in search results – because that’s just not realistic.
Conclusion
The website itself is not something that will take your business to unattainable heights – but it is a great piece of the puzzle. However, additional help is very much needed. Search engines are smart, but they also need guidance. Leading search engines are constantly improving their processes and technology. Search engines are constantly improving algorithms to give the best possible results. And they want to find you and your business – but you need to make it possible. Therefore, try to avoid the mistakes that often happen out of ignorance – and turn to the experts. With the right techniques, search engines can refer visitors to your site.
