Creativity is extremely important when you are looking to take your business to the next level. Customers want to purchase from businesses who have inventive and original ideas, and the way that they perceive your company is primarily through how you advertise. This is your guide to evolving your business plan to make encouraging creativity your new focus.
1. Use Helpful Advertising Resources
A good way of showing personal creativity is to create a Facebook ad. Facebook ads receive a lot of traffic, so this is an efficient method of reaching a lot of people through your creative marketing. Resources like Adobe’s Facebook ads maker give you the materials to make advertisements within minutes with their templates feature, which makes it a whole lot easier for you since you do not have to start from scratch. To add your own creative flair, incorporate your own branding to make these ads become familiar to the audience watching.
2. The Importance of Email Marketing
Email marketing is known for being a significant factor in helping businesses grow. It reaches your target audience and drives website traffic, giving you the opportunity to promote your business to those who are more likely to buy from it. There are lots of creative takes you can implement to make your marketing strategy bolder and more memorable than the standard. For example, you can create an animated email that is moving when the recipient opens it, to give the impression that the brand is not static or tame and is rather livelier.
3. Living in Our Visual World
Our world has become increasingly based on the visual. Elements need to be eye-catching and snappy in order to keep the attention of customers. This may seem a lot harder to grapple with if you are, say, a blog writer. However, an easy fix is simply to include visuals where you can, for example breaking up text with relevant images both to hold their attention and for a visual diagram of what you are talking about in the text. You could also include infographics, which display the information that you are conveying in the text, but in a visual format (e.g., pie charts).
4. Encourage Team Cohesion
If you are a business owner and you are hoping to inspire the minds of your employees to create some great new ideas, it is essential that you encourage team cohesion. This will offer your employees a sense of workplace community, and thus creative teamwork will flow much more naturally. If your employees feel well cared for, then they are much more likely to produce their best work. You can do this by organising informal one-on-one interaction strictly between you and your employee, and also organising team bonding days.
5. Don’t Solely Stay Online
Sometimes, the best thing you can do to grow your business is go out into the real world and actively see the faces of those who are buying your products. Customers like to know that who they are supporting are good individuals, so they can form a connection with you based on your interactions in real life and hopefully then support you on further ventures online. Creative ways to do this include commissioning murals to decorate the street with your business, or perhaps some audience participation or product testing in the streets.
6. Show Your Customers the Personality Behind Your Brand
Forming a connection with your customers is of the utmost importance in making your business flourish. These connections are what will encourage repeat customers, and this loyalty is extremely valuable. To make them see that you are a brand worth investing in, consider contest marketing strategies. This could mean customer contests to win products, event-based contests, photo competitions, giveaways, and so much more. The more creative the better, as creativity will make your brand stand out from the crowd.
7. Try New Things
The reason why your business is not growing at the rate that you originally hoped for might simply be because you need to shake things up a bit. This could be the branding, the products, or the level of customer engagement and interaction you are at. Try to inject a little more creativity and fun. For example, do some research into what your competitors are bringing out in terms of products, and see if you can take it to the next level.
8. Use Modern Social Media Platforms
Everyone knows that, in this day and age, how effectively you use social media can make or break your business. Getting the content right for the social media platform is absolutely vital in growing your business. In order to show off your creativity, platforms such as Instagram and TikTok are significant due to the huge amount of traffic they receive, meaning more business opportunities and customers can come from using them. You can freely use video formats with short clips and reels to create funny skits or beautiful, professional looking videos that will make the users stop in their tracks and check out your page. The key is to make a good first impression, as these platforms are all about what can hold your attention on a momentary basis.
9. Keep Relevant
In an online age, you quickly become forgettable if you don’t keep up with the trends. As I just mentioned, a way to do this is through using the correct social media platforms- but it is how you use them that is the important thing. For example, on Twitter or Instagram, follow the trends of hashtags such as #ThrowbackThursday. Or, on the same platforms, introduce some humour into your posts by joining in on meme trends. There is a fine line between what is deemed cool or cringeworthy, so tread carefully, but humour and character is important when appealing to a younger audience.
Final Thoughts
As shown in this article, getting the creative side to your advertising and marketing right is necessary for your business to reach more potential customers and open new doors and opportunities for your company. If you successfully utilise social media platforms, allow open engagement with your customers, and thoroughly research helpful advertising resources, you will be onto a winner.
