Modern-day marketing is about the people, for the people, and, at instances, by the people.
All you have to do is find creative, more effective ways to reach out to the audience of as many people as possible in your target group. One such high-potential tactic is Push Notifications.
Push notifications have been proven to be highly effective when it comes to reaching your target market. In fact, they are known to increase app engagement by about 88%.
So if you still have not enabled your app or web notifications, the chances are that you might be missing out on a big chunk of potential business.
And if you are still not convinced, here is why push notifications are tech-heaven-sent when it comes to marketing.
1. Higher conversions
The intent of any kind of marketing is to improve a company’s conversion rate. One of the keys to establishing this is by delivering strategic marketing messages to your users. Push notifications are precisely made for delivering the right information, at the right time, to the right users, irrespective of their usage of your services at the time.
Push notifications can be effectively used to instill a sense of urgency into the user and encouraging them to use your app or website. These kinds of prompts can be highly compelling for the user to use your service, which, in turn, increases the conversion rate.
For instance, notifying your users about a limited-time sale or discount offers might prove to be a positive catalyst in driving traffic and making sales.
Push notifications can also be used in a personalized way for engaging users more.
2. Higher retention
If anything is more important than acquiring new customers then that is retaining old customers. The focussed target approach of push notification is valuable when it comes to encouraging the users to keep returning to your website or mobile app.
In fact, if there are users in your database that have visited your website once or have downloaded your mobile app but never use it, push notifications can turn their inactivity into conversions as well. So, in the end, you can retain a larger number of your user-base successfully.
This theory is also supported by data from Urban Airship, that says, push notifications can successfully enhance your retention rates by up to 10 times.
3. Targeting the right audience
Targeted marketing is the heart and soul of every successful business today. Be it an eLearning course or an eCommerce website, taking a focused path of marketing always help businesses in a much more profitable way.
For instance, if you are an eLearning course provider, your app can ask for the visitor’s location and with its help, send them location-specific offers. And this holds true not just for mobile application notifications but also for eLearning browser notifications.
This kind of practice will also help you in engaging a higher number of potential users with a much higher degree of content relevance and personalization.
Lastly,
Push notifications are not just crucial for you to serve your users in a better way, but they also substantially increase every user or visitors experience with your services. By placing deep links in your push messages, you can easily direct users to specific pages or URLs, which saves them the trouble of navigating through your app or website. This also helps you in maintaining the focus of each user on the deal that you want to push to them.
In the end, one way or the other, browser push notifications are consistently winning every marketing strategy and giving you better results in real-time.
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