If you’re a website owner or someone that has been in the marketing industry for a while, you probably already heard about the pay-per-click advertising or also known as PPC. If you haven’t heard about this before, PPC advertising, if utilized correctly, can be a cost effective way to drive a lot of traffic towards your website.

Just like everything else, it has its own benefits and disadvantages. In this article, we’re going to cover both the good and “bad” sides of PPC advertising and everything else you need to know about it. Let’s begin.


What is Pay per Click (PPC) Advertising?

Like we mentioned earlier, PPC advertising is a cost effective that can be utilized to drive a lot of traffic towards your website. It’s basically a way of buying visits to your website as opposed to trying to “earn” them.

Some of the benefits of using pay per click advertisement

Here are some of the benefits that you get to enjoy if you decide to use this method in order to drive traffic to your website.

  • Cost Effectiveness

Since you’re only really paying when a user already reaches and opens your website, it can be a pretty good value for your money. You can choose to spend as little or as much money as you want on it. A good PPC Company will always make sure that you get more than enough exposure for the cost.

  • The ability to target your audience

Before you set up the method you can choose the targeted audience based on demographics, language, age and devices.

  • It is measurable

Pay per Click campaigns can be set up to always give you an accurate report and measure the effectiveness. This way you can always have a clear picture on how much your ROI or return on investment really is. If you find out that you’re not getting enough return or that things are simply not going according to your plan, you can get out at any time. Read more on EraBright.

  • It is customizable

While you’re running your campaign you’re able to change and adjust some things based on the results you’re seeing in real time. If you see that the audience you decided to target is not really interested in what you’re presenting them, you can make an adjustment and change that in order to have a more successful campaign.

  • Training resources and guides

There are tons of free guides and resources online that you can read in order to gain some basic knowledge before investing any money into a PPC Campaign.

As for disadvantages of using a PPC campaign, there are not so many besides the regular ones which apply to running almost any kind of a business or a campaign. One of them is the time investment that you need to put in. PPC Campaigns are not meant to be just set up and left there on their own, you need to spend time observing them and switching things up in case something stops working. But, as we already said, this applies to running any other campaign so it’s not really a disadvantage. Another “con” would be that you need at least some basic knowledge in order to start a PPC Campaign. Luckily, there are many guides and articles that can help you learn the basics.