You have optimized your business website, described your products perfectly, and advertise your products vigorously and yet no increase in sales is forthcoming. Besides managing your e-commerce website, you need to find strategies to increase your sales which, indisputably, is your core goal.
Owing to love for discounts by online shoppers, use of coupons can overhaul your business sales from zero to immeasurable levels. Online sellers that have implemented promo codes in their e-commerce have attested to increase in website traffic, better conversion, fast stock movement, and quicker achievement of their financial goals. Evidently, promo codes can work for your business too and it’s for this reason that we are going to take you through 6 coupon strategies that will double your sales in no time. Let’s explore.
- Enable Welcome Coupon Popup
What is the experience of visitors when they visit your e-commerce website for the first time? Google analytics show that potential customers are more likely to leave a non-engaging page within 10 seconds after login. Don’t lose potential clients to a boring page and start captivating them using a welcome coupon popup that appears when they enter your store. Use a pop-up plugin that shows a welcome discount code popup that asks the visitors to subscribe to your email list or share your page on social media. Email listing and social media pages are perfect channels to increase your online market base and hence works perfectly for your website’s conversion by turning visitors into customers.
- Implement Target Coupons
Which is your biggest source of referral links? You need to analyze your referrals in order to decide where to post your target discount code. Sites like Coupon Cause do a great job promoting the coupons of other stores. A referrer that brings in more traffic will also bring in more clicks. However, don’t aim for unbelievable promo code denominations, especially when you have limited revenues. Start with about 10% or 20% discount code and watch their effect on your traffic and sales. An excellent target coupon campaign will attract more visitors to your online store. An increase in traffic translates to more sales and hence the achievement of your sales and financial goals.
- Encourage Customers To Complete Purchases With Promo Codes
Cart abandonment by customers is a common concern to online sellers. However, you can reduce the rate of cart abandonment in your online store by sending a discount code to your visitors via a cart abandonment email. Therefore, this calls for you to use an e-commerce platform that provides you with a plugin that will automatically send an email to the people reminding them of their abandoned cart and accompanied by a discount offer. This will definitely lure the customers to complete the purchase in order to get the discount. Most importantly, offer reasonable coupons that will not deter you from gaining profits but at the same time increasing your sales.
- Send Coupon Codes To Loyal Customers
Do you have a customer loyalty program? If yes, let your loyal customers know that you value and cherish their loyalty by sending them custom coupon codes. You certainly know that loyal clients are the greatest asset for a business and are the engine that keeps it running. Therefore, offering them custom rewards and discounts when they reach a certain milestone will boost their loyalty, consequently expanding your sales. In addition, inform your email subscribers about your loyalty program offers. The milestone can be reaching a certain number of points or spending a certain amount of money. A recommendable tip is to send the offers on notable dates, especially during customer’s birthday or anniversary of signing up for your program.
- Post Purchase Rewards
How often do you reward your customers when they buy products or services from your e-commerce store? When someone completes their purchases, it’s not the end of the selling cycle in your store. Therefore, you need to turn the new visitors into loyal shoppers that will keep going back to your store for more purchases. How? Use email automation plug-in to send coupon codes to your customers as an appreciation gift once they purchase your goods. Won’t they be happy to come back? Definitely, they will and hence you will witness increased traffic getting converted to sales.
- Use coupon codes in upselling and cross-selling
Upselling is whereby you encourage customers to buy products having a value larger than the product they are interested in while cross-selling is encouraging them to buy related or complementary goods. Upselling and cross-selling is a sure way to add value to the cart and hence lure them to make more purchases. The trick has been shown to account for about 35% of total revenues earned by major online retailers such as Amazon. Instead of cash rewards, use the coupon codes in upselling and cross-sell popups. A bonus trick is to encourage customers to buy a combo of complementary goods at a certain discount while clearly showing how much they are saving at the bottom of the popup.
Conclusion
Implementation of promo codes by various e-commerce websites has led to increased traffic and countless sales. However, it’s undeniable that a large number of online shoppers use their phones and tablets and this necessitates the need to optimize your website for mobile use in order to create a great coupon experience for your potential and loyal customers. Some of the greatest promo codes strategies that will win you double sales include cross-sell or upsell discounts, rewarding them with discounts, and giving post-purchase discount rewards among others as outlined in the article. Implement them and watch your sales double effortlessly.
