This report provides the last five years revenues and revenue growth of GoPro, Inc. (GPRO) from 2012 to 2016. GoPro generated a total of $1.2 billion revenues during 2016. GoPro reported a revenue growth of -26.8% year-over-year during 2016. The revenues and the revenue growth correspond to the fiscal year ending in December.
GOPRO REVENUES FROM 2012 TO 2016
Here are the revenues and the revenue growth details of GoPro during the last five years:
- GoPro generated a total of $526 million revenues during 2012. GoPro reported a revenue growth of 124.6% year-over-year during 2012.
- GoPro generated a total of $985.7 million revenues during 2013. GoPro reported a revenue growth of 87.4% year-over-year during 2013.
- GoPro generated a total of $1.4 billion revenues during 2014. GoPro reported a revenue growth of 41.4% year-over-year during 2014.
- GoPro generated a total of $1.6 billion revenues during 2015. GoPro reported a revenue growth of 16.2% year-over-year during 2015.
- GoPro generated a total of $1.2 billion revenues during 2016. GoPro reported a revenue growth of -26.8% year-over-year during 2016.
WHY ANALYZE REVENUE GROWTH?
Revenue growth is the most commonly analyzed financial metric. Revenue Growth is the percent increase (or decrease) of a company’s revenue between two time periods. It is computed by using the following formula: ((revenues during the time period two – revenues during the time period one) / revenues during the time period one)*100. If the time periods are two consecutive years, then the revenue growth is referred to as the annual revenue growth year-over-year. If the time periods are two consecutive quarters, then the revenue growth is referred to as the quarterly revenue growth quarter-over-quarter. If the time periods refer to the same quarter in the two consecutive years, then the revenue growth is referred to as quarterly revenue growth year-over-year. In case the time periods are two non-consecutive years, then the revenue CAGR (Commutative Annual Growth Rate) is computed.
Revenue growth analysis is important for a number of reasons. First, it helps in understanding how a business is performing. If the revenue growth rates are positive, it means the business is performing well and the revenues are increasing. If the revenue growth rates are negative, it means the revenues are declining and the company needs to take measures to increase them. If they don’t, the company will continue to shrink. Second, a company’s historical revenue growth analysis along with the market size and market share analysis helps in forecasting the future revenues of a company. Third, a comparison of a company’s growth rates with its competitors helps in determining who is winning more business. A revenue growth higher than the industry average translates into increasing market share. Companies with very high revenue growth rates have the potential to be the industry disrupters.
GOPRO RANKING
With $1.2 billion revenues, GoPro ranked number 1286 in the R&P; Research list of top-3000 public companies in the US by revenues during 2016. Each one of the top-3000 companies generated more than $50 million of annual revenues during 2016.
The top-20 companies in the US by revenues during 2016 were:
- Walmart ($482.1 billion)
- ExxonMobil ($226.1 billion)
- Berkshire Hathaway ($223.6 billion)
- Apple ($215.6 billion)
- McKesson ($190.9 billion)
- UnitedHealth Group ($184.8 billion)
- CVS Health ($177.5 billion)
- General Motors ($166.4 billion)
- AT&T; ($163.8 billion)
- Ford Motor ($151.8 billion)
- AmerisourceBergen ($146.8 billion)
- Amazon ($136 billion)
- Verizon ($126 billion)
- General Electric ($123.7 billion)
- Cardinal Health ($121.5 billion)
- Costco ($118.7 billion)
- Walgreens Boots Alliance ($117.4 billion)
- Chevron ($114.5 billion)
- Kroger ($109.8 billion)
- Express Scripts Holding ($100.3 billion)
For the purpose of performance benchmarking of a company with a sector or industry average, R&P; Research associates every company with one sector and one industry. An industry consists of companies with related/similar business models. A sector comprises of a group of related/similar industries. For example, Life Sciences sector is comprised of following industries: Pharmaceuticals; Medical Devices; Biotechnology; Diagnostics & Scientific Instruments.
GoPro is associated with Technology Sector and Networking Equipment and Services Industry.
With $1.2 billion revenues, GoPro ranked number 132 of all the companies in the US Technology sector. There were a total of 406 public companies in the US Technology sector that had revenues greater than $50 million during 2016.
The top-10 companies in the US Technology sector by revenues during 2016 were:
- Apple ($215.6 billion)
- Amazon ($136 billion)
- Alphabet ($90.3 billion)
- Microsoft ($85.3 billion)
- IBM ($79.9 billion)
- Intel ($59.4 billion)
- Hewlett Packard Enterprise ($50.1 billion)
- Cisco Systems ($49.2 billion)
- HP ($48.2 billion)
- Oracle ($37 billion)
Technology sector is comprised of the following industries: Computers Systems and Peripherals; Software; Semiconductor; IT Consulting and Outsourcing Services; Networking Equipment and Services; Internet; Other. The definitions for each of the industries is as follows:
- Computers Systems and Peripherals industry includes companies primarily engaged in manufacturing of personal computers, servers, mainframes, workstations, and other computer accessories and peripherals such as storage drives, mice, keyboards and printers. It also includes manufacturers of mobile phones and tablets.
- Software industry includes businesses providing software products such as operating systems, productivity suites, enterprise software, data and analysis software, advertising and marketing software, engineering and manufacturing software, networking software, and IT management software. It also includes companies providing industry-specific software focused on different sectors such as Financials, Automotive, Telecom, Utilities, Travel, Real Estate, Media and Publishing.
- Semiconductor industry includes companies primarily engaged in manufacturing and distribution of semiconductor products such as microprocessors, chipsets, motherboards, flash memory, and wired and wireless connectivity products. It also includes companies that provide semiconductor equipment and services to the semiconductor industry.
- IT Consulting and Outsourcing Services industry includes companies primarily engaged in providing information technology consulting and outsourcing services to other businesses. The services include IT consulting, systems integration, application development and management, IT infrastructure management, and network operations management.
- Networking Equipment and Services industry includes companies primarily engaged in manufacturing and distribution of networking and communications equipment for transporting data, voice, and video traffic across intranets, extranets, and the Internet. The key products include routers and switches for local and wide-area networks, cable modems, teleconferencing equipment, and wireless access points.
- Internet industry includes Internet-based businesses providing products and services such as search engines, social networking, web hosting, email, domain name registration, and eCommerce. It also includes industry information/services portals focused on different sectors such as Financials, Automotive, Travel, Health, Real Estate, Media, and Publishing.
- Other industry includes companies providing products such as photocopiers, fax machines, point of sale machines, audio/video technologies, and video games. It also includes technology companies that are not part of other six technology industries.
With $1.2 billion revenues, GoPro ranked number 10 of all the companies in the US Networking Equipment and Services industry. There were a total of 30 public companies in the US Networking Equipment and Services industry that had revenues greater than $50 million during 2016.
The top-10 companies in the US Networking Equipment and Services industry by revenues during 2016 were:
- Cisco Systems ($49.2 billion)
- Juniper Networks ($5 billion)
- Garmin ($3 billion)
- Ciena ($2.6 billion)
- Brocade Communications Systems ($2.3 billion)
- Fitbit ($2.2 billion)
- HC2 Holdings ($1.6 billion)
- Netgear ($1.3 billion)
- Finisar ($1.3 billion)
- GoPro ($1.2 billion)
COMPANIES SEGMENTATION
To identify and analyze high/low growth or most/least profitable similar-size companies in different sectors or industries, R&P; research classifies all companies into different segments based upon their revenues, revenue growth, and net profit margins.
Based upon their annual revenues, the companies are classified into one of the following four segments:
- Mega companies, having revenues greater than $50 billion.
- Very Large companies, having revenues between $10 billion and $50 billion.
- Large companies, having revenues between $1 billion and $10 billion.
- Mid-size companies, having revenues between $50 million and $1 billion.
With $1.2 billion revenues, GoPro was in the Large companies revenue segment during 2016. There were a total of 1097 companies in the Large companies revenue segment during 2016.
Based upon their annual revenue growth, the companies are classified into one of the following eight segments:
- Very High positive growth companies, having annual revenue growth greater than 50%.
- High positive growth companies, having annual revenue growth between 20% and 50%.
- Medium positive growth companies, having annual revenue growth between 5% and 20%.
- Low positive growth companies, having annual revenue growth between 0% and 5%.
- Low negative growth companies, having annual revenue growth between -5% and 0%.
- Medium negative growth companies, having annual revenue growth between -20% and -5%.
- High negative growth companies, having annual revenue growth between -50% and -20%.
- Very High negative growth companies, having annual revenue growth less than -50%.
With -26.8% revenue growth year-over-year, GoPro was in the High negative revenue growth segment during 2016. There were a total of 169 companies in the High negative revenue growth segment during 2016. Of the US top-3000 companies, 1985 (nearly two-third of the total) had positive revenue growth and 1015 (nearly one-third of the total) had negative revenue growth during 2016.
Based upon their annual net profit margin, the companies are classified into one of the following eight segments:
- Very High positive margin companies, having net profit margin greater than 50%.
- High positive margin companies, having net profit margin between 20% and 50%.
- Medium positive margin companies, having net profit margin between 5% and 20%.
- Low positive margin companies, having net profit margin between 0% and 5%.
- Low negative margin companies, having net profit margin between -5% and 0%.
- Medium negative margin companies, having net profit margin between -20% and -5%.
- High negative margin companies, having net profit margin between -50% and -20%.
- Very High negative margin companies, having net profit margin less than -50%.
With a net margin of -35.3%, GoPro was in the High negative net profit margin segment during 2016. There were a total of 155 companies in the High negative net profit margin segment during 2016. Of the US top-3000 companies, 2244 (nearly three-fourth of the total) had positive net profit margin and 756 (nearly one-fourth of the total) had negative net profit margin during 2016.
COMPANY BUSINESS SUMMARY
GoPro, Inc. develops and sells mountable and wearable cameras, and accessories in the United States and internationally. The company offers HERO5, a line of cloud-connected cameras; GoPro Plus, a cloud-based storage solution that enables subscribers to access, edit, and share content; Quik, a desktop app that provides expanded editing options for power users; Capture, a mobile app that allows users to preview and play back shots, control their GoPro cameras, and share content on the fly using their smartphones; Karma, a compact and foldable drone and versatile stabilization solution; and Karma Grip, a handheld and body-mountable camera stabilizer to capture zero-shake and smooth video. It also offers mountable, wearable, and voice activated accessories comprising equipment-based mounts consisting of helmet, handlebar, roll bar, and tripod mounts that enable consumers to wear the mount on their bodies, such as wrist housings, chest harnesses, and head straps. GoPro, Inc. markets and sells its products through retailers and distributors, as well as through its Website. The company was formerly known as Woodman Labs, Inc. and changed its name to GoPro, Inc. in February 2014. GoPro, Inc. was founded in 2004 and is headquartered in San Mateo, California.