From the moment you set eyes on a home, you know if it’s to be your next living space. The lighting is right, the location even better, and suddenly you’re mentally moving in and deciding where the furniture will go. This strong emotional resonance is not something that always happens by accident. There are many marketing mechanics that work below the surface to implant an idea in the market, building on the ‘consideration phase’ until the keys are handed over. If you’re putting your home on the market to sell and want to cultivate that lasting impression on your prospective buyers, let’s discuss your marketing plan and budget.
Get digital to increase exposure
Market conditions mean very little to those who need to buy. With so much noise in the market, it’s imperative that you have a razor-sharp digital presence that goes beyond the basics. Listing your property on real estate view will get you thousands of eyeballs, but there are other channels like Google Ads management that will allow you to tap into an even greater market.Working with an agency like Digital Next to form a multi-channel approach will give you an edge over other homes selling in your area, so factor this spend into your budget if you want to get more traction. If you choose to deploy Google Ads, allow for a management fee and a media spend amount. As the general rule goes, for every $1 spend on Pay Per Click channels, $4 is generated. Discuss your options with a performance-driven digital agency to see what you can expect from your digital budget.
Style accordingly
What sells a home better than styling? Setting the scene for an inspection is one of your greatest tools and an opportunity to show prospective buyers what they can experience if buying your home. A bare 4×4 room is just that, a room. Conversely, a styled 4×4 room is a living space, ready to host friends or celebrate with family. Invest in styling and home staging to reach a wider net of buyers that may be willing to spend more on their future dream home. If you’re unsure of what the process entails, you will find your home stylist with taking the reigns. Offering expert property styling guidance, furniture hire, home accessorizing, and furniture removal can be executed quickly and with quality. All available for a price that will justify the means staged homes always reach a higher sale figure than those without. Simply step back, and watch the reception your beautiful home gets from the market.
Find the right property manager
The expenses do not necessarily stop when your house is sold, particularly if you are anticipating you will buy and list another property on the market soon after. Find a property manager who is leading the way in digital innovation, and incorporate these property management fees into your overall marketing budget. If it’s been a while since you have had your properties managed by a third party, you will be delighted to learn that management approvals, communication, and applications can be easily managed through a sleek interface. If you have more than one property, you may find that signing up with one property manager may be best for your budget parametres.
Improve where necessary
You might not believe that home improvements fall under the marketing budget, but you would be wrong. There are always improvements and value adds that you can be addressing around the home, with their benefits far exceeding the initial spend required. If you are having trouble being impartial about what needs to be changed, ask friends and family to cast a critical eye as if they were the buyers. These budgets will vary depending on what needs to be done, so decide what your limit is before work commences.
When it comes to property, we tend to focus on that final figure, ignoring the costs associated with actually achieving that figure. A smart digital approach, home staging, property management, and incremental home improvements will go a long way in securing that SOLD sticker on your home.
